Tono de Marca

Uplifting, empowering, personal, authentic, spiritual, mindful, community-oriented, and welcoming.

Valores de Marca

• •Authenticity
• •Intention & Purpose
• •Self-Care & Healing
• •Community
• •Quality & Care

Mejores Prácticas

• •Lead with Intention: Start every piece of copy, from a product description to a social media post, by asking: "What is the intention behind this? What feeling do we want our customer to have?" This will keep the messaging focused and purposeful.
• •Use "You" and "Your" Generously: Speak directly to the customer. Frame products and benefits around their journey, their healing, and their empowerment. This makes the message personal and relatable.
• •Embrace the Founder's Voice: Continue to leverage Kiana's personal story and voice. Whether it's signing off on emails or sharing a personal reflection on Instagram, this authenticity is the brand's strongest asset.
• •Create a "Brand Language" Guide: Develop an internal document with lists of "on-brand" words (e.g., align, manifest, sacred, journey, radiant) and "off-brand" words (e.g., cheap, discount, hurry, sell-out). This ensures consistency across all writers and platforms.
• •Turn Customer Stories into Content: Actively use the positive language from customer reviews and testimonials in your marketing copy. Featuring their stories not only provides social proof but also reinforces the brand's community-oriented and uplifting tone in an authentic way.

Percepción Social

Overwhelmingly positive, with customers frequently praising product quality, the founder's positive energy, and meticulous care. The brand is perceived as trustworthy, knowledgeable, and fosters a healthy, engaged community, largely due to the founder's authentic and personable presence.

Ejemplos de Copy

• •Feeling the need to shield your energy? ✨ Our new 'Sacred Shield' candle is here to be your guardian. Infused with Black Tourmaline, each flicker deflects negativity and wraps your space in a blanket of peace. Light it with the intention to stand in your power, confident and secure. What are you protecting your energy from this week? Share with us below. #VibesAndIntention #EnergyProtection
• •Align Your Spirit. ✨ Your journey to healing starts now. For a limited time, enjoy 20% off our entire collection of intention-setting tools. It's more than a purchase; it's an investment in you. Find what calls to your soul.
• •Anoint yourself in unconditional love. Our 'Radiant Heart' body oil is a sacred blend of rose quartz-infused oils and gentle botanicals designed to open your heart chakra. As you massage it into your skin, repeat the affirmation: 'I am worthy of all the love I give.' Let this be your daily ritual of self-adoration and acceptance.
• •Packing your order with good vibes only! 💖 Someone’s universe is about to get a little brighter! ✨ Every mystery box is intuitively curated to bring you the exact energy you need right now. Trust the process. 🙏 Who wants the next one? #CrystalHealing #Manifestation #SmallBusinessJourney
• •Hey Vibe Tribe, Kiana here. This week has been a powerful reminder of how important it is to pause and reconnect with our purpose. I created Vibes and Intentions Co. from a place of healing, and it fills my heart to see this community grow. Remember that you are the creator of your own reality. Your intentions are powerful. Thank you for being on this journey with me. With love and good vibes, Kiana.