Brand Tone

Authentic, Health-Focused, and Premium

Brand Values

• •Health and Wellness
• •Organic and Sustainable
• •Quality and Purity
• •Family and Provenance
• •Integrity

Best Practices

• •Always connect the product to a tangible health or lifestyle benefit, whether it's immunity support, a natural energy boost, or a guilt-free treat.
• •Weave the narrative of the family-owned, New Zealand orchard into your copy. This reinforces authenticity and provenance.
• •Employ descriptive and appealing words ("decadent," "vibrant," "pure," "rich") to reflect the high quality of the ingredients and the premium nature of the products.
• •Ensure "Organic" and "NZ-Grown" are prominent in your messaging to build trust and justify the premium positioning as these are key differentiators and core values.
• •The tone should always be encouraging, and informative, and reflect a genuine passion for the product and the land it comes from, just as the founders do.

Social Perception

The public perceives ViBERi as a trustworthy and high-quality brand that delivers on its promises. Customers view the products as both a delicious treat and a beneficial health supplement. The brand is seen as a leader in the organic market in New Zealand. There is a strong appreciation for the fact that the products are locally grown and family-owned. While considered a luxury or premium-priced item, customers generally agree that the quality justifies the cost.

Copy Examples

• •Start your day with a vibrant boost. A sprinkle of our certified organic blackcurrant powder is all it takes to infuse your morning with the power of New Zealand's finest superfood. Pure, potent, and packed with Vitamin C. #ViBERi #Organic #Superfood #NZMade #HealthyLiving
• •Taste the Goodness of New Zealand. From our organic orchard in South Canterbury to your table. ViBERi blackcurrants are a guilt-free indulgence packed with health benefits. Discover our range of powders, snacks, and treats today.
• •Purely from Nature. Powerfully for You. Experience the ViBERi difference with our certified organic New Zealand blackcurrants.
• •A Treat That’s Actually Good For You? Indulge your cravings the healthy way. Our decadent chocolate-rolled blackcurrants are the perfect blend of rich flavor and antioxidant power...
• •Crispy, tangy, and bursting with life. Our freeze-dried organic blackcurrants are nature's candy. Grown under the New Zealand sun and freeze-dried to lock in over 98% of the nutrients, they're the perfect healthy snack for the whole family. No added sugar, just pure, delicious berries.