Brand Tone

Empathetic & Compassionate, Hopeful & Empowering, Purpose-driven & Ethical, Story-focused & Authentic, Appreciative & Grateful.

Brand Values

• •Empowerment
• •Dignity
• •Hope
• •Community
• •Sustainability & Ethical Practices
• •Faith-inspired

Best Practices

• •Lead with Purpose: Always connect the product back to the mission of empowerment and hope. Highlight the "why" behind Vi Bella.
• •Tell Authentic Stories: Continue to feature individual artisan stories and the impact of employment on their lives. Use names and specific details to build connection.
• •Use Empathetic and Uplifting Language: Words like "empower," "hope," "dignity," "beautiful life," "resilience," and "opportunity" reinforce the brand's core values.
• •Emphasize Ethical and Sustainable Choices: Regularly mention the use of recycled, local, and sustainable materials, and the commitment to fair trade principles.
• •Foster a Sense of Community: Address customers as partners in the mission, emphasizing that their purchase is an act of support and connection.

Social Perception

Positive & Respected, High-Quality & Beautiful Products, Trustworthy & Transparent, Making a Difference

Copy Examples

• •Headline: More Than Jewelry: Wear a Story of Hope. Body: Each Vi Bella piece is handcrafted with love by artisans in Haiti and Mexico, turning sustainable materials into symbols of empowerment. Your purchase creates ripples of change, offering a beautiful life and a brighter future. Discover beauty that gives back.
• •Headline: Style That Speaks Volumes. Body: Let your accessories tell a story of resilience and dignity. Vi Bella jewelry is ethically made, empowering artisans to rise above poverty and build sustainable livelihoods for their families and communities. Choose purpose. Choose Vi Bella.
• •Headline: The Gift of a Beautiful Life. Body: Looking for a gift that truly matters? A Vi Bella creation is a testament to hope and human connection. Handcrafted with ethically sourced materials, each piece directly supports an artisan’s journey to empowerment. Give beautifully, give purposefully.
• •Headline: Handcrafted with Heart, Worn with Pride. Body: From recycled seeds to locally sourced horn, every Vi Bella design carries the spirit of its maker. Feel the connection to the hands that shaped your piece and the lives you’re helping to transform. Shop our new collection and be part of their story.
• •Headline: Empowerment Woven into Every Thread, Hammered into Every Metal. Body: Vi Bella is committed to fair trade practices that ensure our artisans in Haiti and Mexico earn a living wage in a safe, supportive community. Your choice makes a world of difference. Wear change.