Brand Tone

modern, aspirational, and minimalist

Brand Values

• •Aesthetics
• •Atmosphere
• •Modern Convenience
• •Self-Expression

Best Practices

• •Align Social Media with E-commerce: The most critical step is to resolve the disconnect between the social media presence (embroidery) and the online store (gadgets/decor). Create new, dedicated social media profiles for the products sold on vibedesings.com to build a relevant audience and avoid brand confusion.
• •Develop an "About Us" Story: Craft a narrative for the brand. Who is behind Vibe Desings? What is the mission? Sharing a story builds trust and helps customers connect with the brand on a deeper level than just products.
• •Maintain a Consistent Voice: Whether writing a product description, a social media post, or a customer service email, the tone should always be modern, aspirational, and focused on the lifestyle benefits. Create a simple style guide with key vocabulary.
• •Encourage and Showcase User-Generated Content: Actively encourage customers to share photos of their products in their spaces. Reposting this content on social media provides social proof, builds community, and reinforces the brand's value of self-expression.
• •Focus on "The Vibe": Center all marketing copy around the core concept of creating a "vibe." Use descriptive language that evokes feeling and atmosphere. Instead of just listing features, explain how those features contribute to a desired mood or experience (e.g., "The silent motor means your peaceful vibe is never interrupted").

Social Perception

a blank slate.

Copy Examples

• •Your Space, Your Vibe. Curated designs for modern living.
• •Capture the golden hour, any hour. Our Sunset Lamp projects warm, dreamlike hues, transforming any room into a tranquil escape. It"s more than light; it\