Brand Tone

Approachable and Passionate Expert

Brand Values

• •Integrity
• •Fairness
• •Passion for the Hobby

Best Practices

• •Always Write from a Personal Perspective: Use "I" and "we" to maintain the personal, owner-driven voice. Share personal excitement for new sets or cards to reinforce the brand's passion.
• •Emphasize "Fairness" and "Integrity" in Messaging: Regularly and naturally incorporate these core values into product descriptions, announcements, and customer interactions to build and maintain trust.
• •Keep it Community-Focused: Use language that speaks to fellow "collectors," "trainers," and "fans." Ask questions and encourage sharing in social media captions to foster a sense of community.
• •Be Transparent and Direct: Avoid overly polished marketing language. Communicate clearly and honestly about stock, shipping, and pricing. The current straightforward approach is a key asset.
• •Maintain the Approachable Vibe: Small touches, like the use of emojis (e.g., a simple smiley face), make the brand feel human and approachable. Continue this practice where appropriate to soften the commercial feel and enhance the personal connection.

Social Perception

Niche and Trust-Based

Copy Examples

• •They're here! 🔥 The latest Scarlet & Violet expansion, 'Journey Together', just landed at VIA TCG. I've been excited for this set since the first spoilers dropped. Can't wait for you all to get your hands on these and pull some amazing art. As always, fair prices for fellow trainers. Link in bio to grab yours!
• •For the love of the game. VIA TCG is run by a collector, for collectors. We promise fair prices and sealed products with integrity—always. Let's build our collections together.
• •Hi everyone, Codie here! Hope you've had a great week of collecting. Just a quick update: we've restocked on One Piece 'Two Legends' booster boxes and added a few rare single cards to the vault. Remember, if there's something you're hunting for that's not on the site, just reply to this email and I'll see if I can track it down for you! ☺
• •Why VIA TCG? Because we believe collecting should be fun, fair, and accessible. We don’t weigh packs. We don’t hike prices. We’re just here to share our passion for TCGs with a community we love. Thank you for being a part of our journey.
• •Tired of searching for honestly priced Pokémon cards? We get it. At VIA TCG, you get fair prices from a fellow fan who’s been collecting since the '90s. Get free shipping on orders over £100. Shop with confidence.