Brand Tone

Professional, Aspirational, Chic

Brand Values

• •Quality & Excellence
• •Expertise & Artistry
• •Hygiene & Safety
• •Innovation

Best Practices

• •Emphasize "Professional" and "Expertise": Always use language that positions the brand as a choice for industry experts. Words like "master," "technician," "artistry," "sculpt," "engineer," and "formula" reinforce this professional tone.
• •Maintain a Chic and Clean Visual Identity: Ensure all photography and videography are high-quality, well-lit, and minimalist. The focus should be on the perfection of the final nail look or the elegance of the product/salon, avoiding cluttered or overly casual imagery.
• •Lead with Quality, Not Price: Frame value in terms of performance, longevity, and European quality rather than discounts. Promotions should feel exclusive and targeted, like a "4th of July sale," rather than a constant race to the bottom.
• •Educate and Inspire: Use social media to share techniques, tips, and inspiration that are valuable to nail professionals. This builds authority and community, positioning the brand as a partner in their craft, not just a supplier.
• •Bridge the Salon and Retail Experience: Regularly create content that highlights how the retail products are used to achieve the high-end results seen in the Via Prof Studio salon. This synergy provides powerful social proof and reinforces the brand's core value of professional-grade quality.

Social Perception

Via Prof Studio is perceived as a high-end, specialized, and trustworthy brand. Customers view it as a glamorous, top-tier European spa experience for salon services and a supplier of elite, reliable products for serious nail technicians online. It holds authority in advanced techniques like the Russian Manicure, solidifying its expert status.

Copy Examples

• •Artistry is in the details. Precision is in the formula. Introducing The Sovereign Collection: five new shades engineered for the master technician. Our European-grade gel delivers unparalleled pigmentation and flawless self-leveling for creations that last. Elevate your craft. #ViaProfStudio #ProfessionalNails #GelPolish #NailArtistry #EuropeanQuality
• •Strength. Clarity. Perfection. Sculpt with confidence using Via Prof Studio Builder Gels. Our innovative, self-leveling formula provides a superior foundation for durable, elegant enhancements. Designed for professionals who refuse to compromise. Shop the collection.
• •Your clients deserve the best, and so do you. At Via Prof Studio, we create our own professional-grade nail systems, tested daily in our Tampa salon. Experience the difference that true European quality makes in wear, shine, and application. Join the community of artists who choose Via Prof.
• •The standard of perfection. ✨ That flawless Russian manicure finish is only possible with tools and polishes that perform. #russianmanicure #tampanails #nailtech #viaprofstudio #satisfyingnails #nailgoals
• •An Invitation to Excellence | Discover Our Newest Formulas. For the artist who demands perfection. Dear [Name], explore the latest innovations from Via Prof Studio, from our revolutionary builder gels to our intensely pigmented color collections, crafted to elevate your work...