Brand Tone

Warm, Inviting, Family-Oriented, Aspirational yet Accessible, Friendly and Engaging, Empowering, Practical and Helpful

Brand Values

• •Home & Family
• •Comfort
• •Style & Aesthetics
• •Accessibility & Value
• •Opportunity & Entrepreneurship
• •Quality
• •Innovation

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of Vianney's tone (Warm, Inviting, Family-Oriented, Aspirational yet Accessible, Practical, Empowering) with examples of "do's and don'ts" for writers.
• •Understand Your Audience Deeply: Create detailed personas of your target customers (e.g., mothers decorating their family home, young adults setting up their first apartment, individuals looking for entrepreneurial opportunities). Write as if you're speaking directly to them.
• •Prioritize "Home," "Family," and "Comfort": Ensure these core values are woven into the narrative. Use words and phrases that evoke these feelings (e.g., "sanctuary," "cozy," "cherish," "moments," "embrace").
• •Balance Aspiration with Accessibility: Showcase beautiful home settings and stylish products, but always frame them as achievable and good value. Avoid language that sounds exclusive or overly luxurious.
• •Be Genuinely Engaging and Human: Especially on social media, use a conversational style. Ask questions, respond to comments thoughtfully, and use emojis appropriately to convey warmth and friendliness. When discussing the business opportunity, focus on support and empowerment.

Social Perception

Vianney is widely recognized in Mexico as a go-to brand for affordable and stylish home textiles. It's perceived as a brand that understands the tastes and needs of the average Mexican household. The direct sales model is a significant part of its identity and is seen by many as a positive force for economic empowerment, offering flexible income opportunities. Customers generally appreciate the variety of designs and the ability to refresh their homes seasonally without a huge investment. There's a sense of community among its sellers and loyal customers.

Copy Examples

• •Wrap your dreams in comfort. Our new 'Serene Nights' comforter collection is here to turn your bedroom into the cozy sanctuary you deserve. Sweet dreams await! #VianneyHogar #SweetDreams
• •Hello sunshine! ☀️ Brighten up your living room for spring with our vibrant cushion covers and light curtains. A little change can make a big difference! What colors are you loving this season? #VianneyDecor #SpringRefresh
• •Ready to transform your passion for home into your own business? Join the Vianney family! We give you the tools, the products, and the support to shine. Become an Independent Vianney Advisor today and start designing your future. #EmprendeConVianney #VianneyTeInspira
• •Achieve that magazine-cover look without breaking the bank! Our latest bedding sets blend on-trend designs with the quality you trust. Style your space, your way. Discover the new collection online! #EstiloVianney #HogarDeEnsueño
• •What's your favorite family moment at home? 🏡 At Vianney, we believe home is where the heart is, filled with laughter and love. We create products to make those moments even cozier. Share your special moments with #MomentosVianney.