Brand Tone

sophisticated, knowledgeable, and passionate

Brand Values

• •Authenticity and Trust
• •Exclusivity and Rarity
• •Timeless Elegance
• •Legacy and Storytelling
• •Accessibility to Luxury

Best Practices

• •Educate and Inform: Always include details about the era, designer, and materials of the piece. This reinforces the brand's expertise and the item's value.
• •Use Storytelling: Frame each piece as more than just an object. Talk about its history, the era it comes from, and the legacy of its designer. The founder's story is a powerful asset that can be woven into the brand narrative.
• •Maintain a Luxurious Vocabulary: Use words like "curated," "timeless," "iconic," "rare," and "legacy" to maintain a sophisticated and aspirational tone.
• •Emphasize Exclusivity: Highlight the one-of-a-kind nature of the products. Phrases like "a rare find," "one available," or "a collector's piece" can create a sense of urgency and desire.
• •Stay Visually Consistent: Ensure that all photography and graphic design elements align with the brand's elegant and sophisticated aesthetic. High-quality, clean, and well-styled imagery is crucial.

Social Perception

Viange Vintage is widely perceived as a pioneer and a leader in the Indian vintage luxury market. It is seen as a reputable and aspirational brand, validated by its celebrity clientele and features in major fashion publications. Customers and fashion enthusiasts view it as a treasure trove of unique and authentic designer pieces, making it a go-to for those looking to invest in timeless fashion. The brand has successfully cultivated an image of being both a commercial enterprise and a passion project, which resonates well with its target audience.

Copy Examples

• •More than an accessory, it's a piece of history. This rare Chanel necklace from the '80s carries the spirit of Parisian elegance. A testament to timeless design, ready to be a part of your story. Discover the collection. #ViangeVintage #VintageChanel #TimelessLuxury
• •Time may pass, but style is eternal. Explore our curated collection of vintage timepieces from the world's most iconic watchmakers. Each one a masterpiece of craftsmanship and a symbol of enduring elegance. #VintageWatches #LuxuryTimepieces #Viange
• •For the woman who doesn't follow trends, she collects them. At Viange Vintage, we search the globe for the most exquisite designer jewelry, each with a story to tell. Find the piece that speaks to you. #VintageJewelry #DesignerFinds #InvestInStyle
• •A special preview for our most valued collectors. Just arrived: a breathtaking selection of vintage Dior, curated for its exceptional beauty and rarity. Be the first to explore these treasures before they are released to the public. #VintageDior #ExclusivePreview #Viange
• •Bold, unapologetic, and quintessentially '80s. These vintage Yves Saint Laurent earrings are a celebration of maximalist glamour. A statement of confidence, handcrafted to perfection, and waiting to be worn by a woman who commands attention. #YSLVintage #StatementEarrings #LuxuryFashion