Tono de Marca

aspirational, sophisticated, culturally proud, modern, confident, and rooted in heritage.

Valores de Marca

• •Cultural Heritage & Pride
• •Craftsmanship & Precision
• •Innovation & Modernity
• •Aspiration & Exclusivity
• •Excellence & Quality

Mejores Prácticas

• •Lead with Heritage: Always connect the product back to its Saudi roots. Use phrases like "Born in Saudi Arabia," "A tribute to our culture," or "The spirit of our land" to reinforce this unique brand pillar.
• •Use Elevated Language: Maintain a sophisticated and aspirational tone. Words like "masterpiece," "legacy," "precision," "elegance," and "innovation" should be staples in the brand's vocabulary.
• •Balance Tradition and Modernity: In your copy, consistently bridge the gap between the brand's cultural history and its modern design philosophy. For example, "Weaving tradition with modernity to create timeless masterpieces."
• •Tell the Founder's Story: Leverage the narrative of the three ambitious founders. It personalizes the brand and makes the aspirational messaging more authentic and relatable.
• •Highlight Technical Excellence: Always mention the quality components, such as "Swiss movement" and "316L Stainless Steel," to substantiate claims of luxury and precision, justifying the price point and building trust.

Percepción Social

Generally positive, viewed as an exciting and ambitious microbrand blending unique designs and high quality with accessible pricing. Recognized for its distinctive aesthetic and the compelling narrative of its Saudi founders, aiming to position Saudi Arabia on the global watchmaking map.

Ejemplos de Copy

• •Your ambition is timeless. Your watch should be too. VIA MON: The future of Saudi craftsmanship, powered by Swiss precision. Wear your story.
• •Where heritage meets the horizon. Discover the new collection from VIA MON—a symphony of elegance and innovation born from the heart of Saudi Arabia.
• •The VM22 Void is not just a timepiece; it's a statement. With a bold, blacked-out design and a modern square case, it defies convention. Meticulously crafted to be as unique as the person who wears it.
• •At VIA MON, we don't just measure time; we capture the essence of it. Each watch is a piece of our Saudi heritage, a commitment to precision, and a celebration of a dream realized. Join our journey.
• •Voiceover: Crafted with pride. Designed for the future. This is VIA MON.