Brand Tone

Playful and Vibrant, Approachable and Friendly, Chic and Modern, Practical and Confident

Brand Values

• •Practicality and Versatility
• •Quality and Durability
• •Style and Uniqueness
• •Accessibility
• •Joy and Positive Energy
• •Women Empowerment
• •Conscious Production (Less is More)

Best Practices

• •Embrace Vibrant & Playful Language: Use positive, energetic words. Don't be afraid of a little fun and whimsy in your descriptions, reflecting the colorful nature of the products. Think "pop of color," "adventure buddy," "fuss-free fun."
• •Highlight Practical Benefits with a Chic Twist: Focus on how the product solves everyday problems (e.g., "splash-proof," "easy to clean") but frame it within a stylish and modern context. "Effortless style meets everyday practicality."
• •Be Authentic and Relatable: Share the brand story, especially the women-owned aspect and the desire to spread positive energy. Use "we" and "you" to create a direct connection with the audience.
• •Keep it Visually Inspired: Let the product's bright and bold aesthetic inspire the language. Use descriptive words that evoke the colors and textures. Ensure copy complements the vibrant imagery used on social media and the website.
• •Encourage Customization and Personal Expression: Since a key feature is interchangeable straps and unique colorways, use language that empowers customers to "make it their own," "express their style," or "find their perfect combo."

Social Perception

Positive, Innovative, Travel-Friendly, Community-Oriented

Copy Examples

• •Headline: Ready for Anything? Your Splashkit Is. Body: Rainy days, beach trips, or just your daily hustle – our vibrant, splash-proof Splashkit bags are designed to keep up with your life. Effortlessly chic, endlessly practical. What color will you pick for your next adventure?
• •Headline: Don't Just Carry a Bag. Make a Statement. Body: Tired of the same old? Viajecito brings you bold colors, modern design, and the freedom to customize your look. Our Splashkits aren't just bags; they're your vibrant companion for wherever life takes you. #ViajecitoStyle #SplashProofJoy
• •Headline: Life’s Too Short for Boring Bags. Body: Inject some fun into your everyday! Our easy-to-clean, super durable, and oh-so-colorful Viajecito bags are here to brighten your world. Adventure-ready, just like you. Discover the collection!
• •Headline: Your Go-To Bag for Sun, Spills, and Smiles. Body: Meet the Splashkit: The ultimate fuss-free accessory. Crafted from durable silicone with tarnish-proof hardware and interchangeable straps, it’s ready for all of life's little (and big) adventures. Practicality never looked so good!
• •Headline: From Manila with Love, To Your Next 'Viajecito'. Body: Proudly women-owned and designed with passion. Our unique Splashkits are more than just a bag – they're a piece of positive energy, ready to join you on every little journey. Explore our limited-edition colors!