Brand Tone

Informative & Welcoming, Experiential & Inspirational, Service-Oriented & Reassuring, Professional

Brand Values

• •Cultural Immersion & Authenticity
• •Customer Focus & Personalized Service
• •Expertise & Reliability
• •Accessibility
• •Creating Memorable Experiences

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining your brand's personality, key message pillars, words to use/avoid, and the desired emotional impact on the audience. Share this with anyone creating content.
• •Always Prioritize the Traveler's Perspective: Write copy that addresses their dreams, questions, and potential concerns. Use "you" and "your" to make it personal and focus on the benefits and experiences they will gain.
• •Maintain a Balance of Inspiration and Information: While stunning visuals and evocative language are great for inspiration, always back it up with clear, practical information about tours, what's included, and how to book. This builds trust and helps in decision-making.
• •Be Consistent Across All Channels: Whether it's a tweet, a detailed website itinerary, or a Facebook response, the underlying tone (e.g., friendly, expert, reassuring) should remain consistent. This builds brand recognition and reliability.
• •Incorporate Storytelling: Share stories of past travelers (with permission), highlight unique cultural facts, or describe a day on a tour in a narrative way. Stories are more engaging and memorable than dry facts. This can humanize the brand and create a stronger connection.

Social Perception

Positive for Personalized Service, Seen as a Knowledgeable Guide, Trustworthy, Appreciation for Destination Focus

Copy Examples

• •🇨🇳 Dream of walking the Great Wall or getting lost in the magic of Beijing's Forbidden City? ✨ At Viaje por China, we turn your dreams into unforgettable realities. Discover our tailored tours designed for Spanish-speaking adventurers! #ViajeAChina #CulturaChina #Aventura
• •China Awaits: Authentic Adventures, Expertly Crafted for You. Explore ancient wonders and vibrant cities with local guides who speak your language. Your journey begins with Viaje por China.
• •Email Newsletter Subject: Your Next Great Story? It's Written in China! 🥢 Body Snippet: Hi [Traveler Name], imagine savoring authentic Pekin duck, marveling at the Terracotta Warriors, or cruising the picturesque Li River. With Viaje por China, these aren't just postcard moments; they're the heart of your personalized journey. Let our experts handle the details, so you can focus on soaking in every incredible experience. See our latest China tours -> [Link]
• •Thinking of China? 🐼 From bustling Shanghai to serene Guilin, we create trips that immerse you in the true essence of the country. Ask us anything! #ViajarAChina #VCViaje #ExpertosEnChina
• •Find your 'wow' moment in China. This stunning [Photo مثلا of Zhangjiajie mountains] is just a glimpse of what awaits. Viaje por China curates unique experiences for Spanish-speaking travelers. Let's plan your adventure! #ChinaTravel #ExploreChina #ViajesPersonalizados