Tono de Marca

aspirational, educational, encouraging, and approachable

Valores de Marca

• •Empowerment
• •Expertise & Authenticity
• •Community
• •Freedom

Mejores Prácticas

• •Always Lead with Value or Aspiration: Every piece of copy, whether a social media post or an ad, should either teach the audience something useful (a practical tip) or appeal to their ultimate dream (a life of travel).
• •Maintain the "Expert Guide" Persona: Use a confident, clear, and encouraging tone. Position the brand as a knowledgeable mentor who has already walked the path and is now guiding others.
• •Use "You" and "I" to Foster Connection: Write as if the founder is speaking directly to one person ("You can do this," "I remember when I struggled with..."). This personal approach builds trust and distinguishes the brand from faceless corporations.
• •Be Specific and Action-Oriented: Avoid generic statements. Instead of "Become a great blogger," use "Learn the 5-step process to write articles that rank on Google and attract brand deals." Always include a clear call to action.
• •Keep Language Consistent Across Platforms: The aspirational, educational, and encouraging tone should be present everywhere—from the website's FAQ page to an Instagram story reply. This creates a cohesive and recognizable brand identity that builds long-term trust.

Percepción Social

trustworthy and expert resource, seen as a genuine school and mentor in travel blogging, fostering strong brand loyalty due to the founder's personal branding and expertise, catering to aspiring digital nomads and travel content creators

Ejemplos de Copy

• •Stop dreaming about seeing the world and start building the blog that will take you there. ✈️ One of the biggest mistakes new travel bloggers make is choosing a niche that's too broad. Instead of 'travel in Asia,' try 'sustainable backpacking in Southeast Asia for solo female travelers.' Specificity builds authority. Want to learn how to define your profitable niche? Our course has a full module on it. Link in bio to start your journey.
• •Imagine your office being a beach in Thailand, a café in Paris, or a mountain lodge in Patagonia. That's the power of a monetized travel blog. It's not just a dream; it's a business model. We give you the exact blueprint. Click 'Learn More' to discover how over 400 students have already transformed their passion for travel into a career.
• •Your Journey to Professional Travel Blogger Starts Here. We provide the tools, the strategy, and the expert guidance. You bring the passion. Let's build your dream life, together.
• •Hey [Name], I remember when I was just starting out, feeling overwhelmed and unsure where to begin. That's why I created Viajaera—to be the guide I wish I'd had. This week on the blog, I'm sharing 3 key strategies that helped me land my first brand collaboration. It’s a game-changer. Read it now and join a community that gets it.
• •Ready to finally launch your travel blog but don't know where to start? Our 'Blog from Scratch' course is the only guide you'll need. From buying your domain to publishing your first SEO-optimized post, we cover it all. Enroll today and get our Media Kit template for FREE. Stop waiting for 'one day' and make it Day One.