Brand Tone

Approachable and Caring, Inclusive, Trustworthy and Familial, Direct and Promotional

Brand Values

• •Comfort and Quality
• •Inclusivity
• •Family and Tradition
• •Accessibility

Best Practices

• •Lead with Comfort and Quality: Every piece of copy, from product descriptions to social media posts, should reinforce the core promise of comfort and quality. Use descriptive words that evoke softness, ease, and durability.
• •Use Inclusive Language Consistently: Always integrate the "for all bodies" philosophy into your messaging. Mention different sizes, life stages (maternity), and genders to ensure your audience feels seen and valued.
• •Weave in the Brand's Heritage: Occasionally mention the brand's 15+ year history or its family origins. This builds trust and differentiates Via Íntima from newer, purely digital competitors.
• •Maintain a Warm and Approachable Tone: Use a friendly, direct, and caring tone. Ask questions in social media captions, use positive and encouraging language, and frame shopping as an act of self-care.
• •Balance Lifestyle with Promotion: While highlighting promotions like free shipping is important, ensure the copy focuses first on the benefit to the customer (e.g., "Experience total comfort delivered to your door" before "Free shipping"). This keeps the focus on value rather than just cost.

Social Perception

Via Íntima is perceived as an established local family business with a long history, a competitive player in women's intimate apparel, and shows a limited online review footprint.

Copy Examples

• •Designed for every body and every dream. Our new collection combines the softness you love with the style you deserve. Because comfort is for everyone. ✨ #ViaIntima #ComfortInEveryDetail
• •Discover lingerie that celebrates your curves. At Via Íntima, we believe in quality, style, and the perfect fit for all bodies. Feel beautiful, feel powerful, feel you. Shop our plus-size collection now.
• •Hi [Customer Name], leave the day's stress behind. Our men's loungewear is crafted for total relaxation, blending quality materials with a fit that feels just right. From movie nights to lazy Sundays, we've got your comfort covered.
• •Embrace the season with comfort that feels like a hug. Find your new favorite pajamas and enjoy free shipping on orders over R$259!
• •For over 15 years, Via Íntima has been dedicated to one simple mission: bringing comfort and confidence into your home. What started as a family's passion has grown into a community built on quality and trust. Welcome to our family.