Brand Tone

aspirational, informative, and reassuring

Brand Values

• •Efficacy and Results-Driven
• •Quality and Premium Ingredients
• •Accessibility (Affordable Luxury)
• •Safety and Transparency
• •Customer-Centricity and Empowerment
• •Indulgence and Self-Care

Best Practices

• •Embrace "Affordable Luxury" Language: Consistently use words that evoke premium quality (e.g., "luxurious," "indulgent," "premium," "gourmet," "transformative," "radiant") while subtly reassuring about value (e.g., "accessible," "smart choice," "effective solutions").
• •Prioritize Ingredient Transparency and Efficacy: Always highlight key active ingredients and clearly explain their benefits in a way that is informative but also inspiring. Use phrases like "powered by," "enriched with," "clinically proven to," demonstrating a commitment to results backed by science and nature.
• •Maintain a Reassuring and Trustworthy Voice: Emphasize safety (e.g., "free from parabens, sulfates," "cruelty-free," "clinically tested," "gentle yet effective") and the brand's understanding of customer needs, especially "Indian skin concerns" and "sensitive skin."
• •Inspire Confidence and Empowerment: Craft messages that resonate with the desire for self-care and confidence. Use empowering language that positions Viah Beauty as a partner in the customer's skincare journey (e.g., "celebrate your unique skin," "unlock your radiance," "feel confident and expressive").
• •Develop a Core Messaging Guide: Create an internal document outlining key brand messages, approved terminology, "words we use/don't use," and examples of on-brand copy for different platforms. This ensures all team members and agencies maintain consistency. Regularly review and update this guide as the brand evolves.

Social Perception

Positive Product Experience, Appreciation for Quality and Ingredients, Value for Money, Emerging Brand with Potential, Trust in Safety

Copy Examples

• •✨ Introducing Your Skin's New Radiance Ritual ✨ Unveil a visibly firmer, smoother you with our new [Serum Name]. Crafted with potent [Key Ingredient 1] and restorative [Key Ingredient 2], this luxurious elixir dives deep to address [Specific Concern e.g., fine lines and dullness]. Clinically tested and always cruelty-free, because your skin deserves effective care you can trust. Discover the Viah Beauty transformation. #ViahBeauty #LuxurySkincare #ScienceMeetsNature #NewCollection #[SerumBenefit]
• •Tired of skincare that promises much but delivers little? At Viah Beauty, we believe in indulgent, effective solutions inspired by you. Our formulations blend the potency of globally sourced ingredients with the precision of science to address your unique Indian skin concerns. Safe, transparent, and surprisingly affordable. Experience the Viah difference. Shop now viahbeauty.com. [Link] #ViahBeautyIndia #AffordableLuxury #RealResults #IndianSkincare
• •**Indulge Your Skin in Lasting Hydration.** Our [Moisturizer Name] is more than just a moisturizer; it's a daily shield and a nourishing embrace. Enriched with [Key Ingredient e.g., White Truffle] for luminous repair and [Key Ingredient e.g., Hyaluronic Acid] for deep, sustained moisture, it leaves your skin feeling supple, radiant, and resilient. Formulated for [Skin Types], and like all Viah Beauty products, it's free from parabens, sulphates, and mineral oils. Your journey to confident skin starts here.
• •* **Subject:** Unlock Your Skin's True Potential with Viah Beauty ✨ * **Body Snippet:** "At Viah, we understand your skin's unique needs. That's why we meticulously craft each product, like our award-winning [Product Name], with a blend of nature's finest and scientific innovation. Experience skincare that's not only luxurious but truly transformative and always safe. Read more about our commitment to you on The Viah Edit..."
• •Viah Beauty: Luxurious Skincare, Tailored for You. Experience the confidence of radiant, healthy skin with our clinically tested, cruelty-free formulations. Discover effective solutions, born from science and nature.