Brand Tone

sophisticated, passionate, and accessible

Brand Values

• •Quality
• •Heritage & Authenticity
• •Innovation
• •Customer Experience
• •Sustainability

Best Practices

• •Lead with the Sensory Experience: Always use descriptive, evocative language that focuses on taste, aroma, and texture. Words like "intense," "creamy," "delicate," "aromatic," and "full-bodied" reinforce the premium quality.
• •Tell the Story of Origin and Process: Consistently reference the Spanish heritage and the "from grain to cup" journey. This builds authenticity and reinforces the brand's commitment to quality beyond just the final product.
• •Balance Sophistication with Clarity: While the tone is sophisticated, the message must be simple. Always clearly state the key benefits: Nespresso compatibility, flavor profile, and the specific coffee experience (e.g., "perfect for your morning," "an after-dinner treat").
• •Incorporate Values into Every Message: Weave in the core values naturally. A post about a new blend can mention the sustainable farming it comes from. A story about the packaging can highlight the innovation that keeps the coffee fresh.
• •Maintain a Consistent Voice Across Platforms: The passionate, expert voice on the website's "About Us" page should be the same friendly yet knowledgeable voice that answers a customer's question on Facebook. The language may be slightly more casual on social media, but the core tone must remain unchanged.

Social Perception

Largely positive, seen as a high-quality and reliable alternative to established brands like Nespresso. Customers appreciate the flavor, variety, competitive pricing, and 'Made in Spain' authenticity. Trustworthy due to Nespresso compatibility, balancing a premium European image with accessibility.

Copy Examples

• •For the Moment That’s Yours Alone. The world can wait. Your perfect espresso shouldn't have to. Our Arabica capsules, with delicate floral notes and a whisper of citrus, are crafted in Spain for the moments you claim for yourself. Experience the journey.
• •Quality You Can Taste. A Process You Can Trust. From the high-altitude farms to our unique, aroma-locking capsule, every step is a promise. A promise of rich, 100% natural roasted coffee in every cup. This isn't just coffee; it's our commitment, sealed for you.
• •Don't Just Wake Up. Arise. Let the intense, full-bodied flavor of our Ristretto blend elevate your morning ritual. Expertly roasted in Spain, it's more than a coffee—it's a statement. Compatible with your Nespresso® machine for a seamless, powerful start to your day.
• •The Flavors of the World, One Cup at a Time. Journey with us to Colombia, Brazil, and beyond without leaving your kitchen. Our Origins collection is a curated selection of the world's finest beans, each telling its own story. Which will you discover today?
• •Sustainable Choice. Uncompromising Flavor. Savor a coffee that's as good for the planet as it is for your palate. With Rainforest Alliance certified beans and recyclable packaging, your daily Viaggio Espresso is a choice you can feel great about.