Brand Tone

Professional, Expert, Reliable, Safety-Conscious, Solution-Oriented, Collaborative

Brand Values

• •Quality
• •Safety
• •Expertise & Know-how
• •Reliability & Durability
• •Partnership & Customer Focus
• •Compliance & Certification

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of the products and the critical importance of safety, use clear, unambiguous language. Avoid jargon where simpler terms suffice for a broader audience, but don't shy away from technical specificity when addressing experts.
• •Emphasize Expertise and Authority: Consistently showcase knowledge of industry standards, product capabilities, and safety regulations. Use confident and informative language.
• •Maintain a Professional and Respectful Voice: Even when being helpful or solution-oriented, the overarching tone should remain professional, suitable for B2B interactions where significant investments and safety are concerned.
• •Focus on Solutions and Benefits (Reliability, Safety, Efficiency): While product features are important, frame them in terms of how they benefit the client – e.g., enhancing safety, ensuring operational reliability, improving efficiency, or meeting compliance requirements.
• •Ensure Consistency Across All Channels: Whether it's website copy, technical datasheets, email communications, or LinkedIn posts, the core tone of professionalism, expertise, and reliability should be uniform. Develop internal guidelines if multiple people are creating content.

Social Perception

To be perceived as a professional, knowledgeable, serious, dependable, and essential supplier within the lifting and hoisting technology industry.

Copy Examples

• •Headline: Engineered for Endurance. Trusted for Safety. Body: Your operations demand lifting solutions that never compromise. Gerico delivers VCA-certified steel cables and hoisting technology, backed by expert advice and rigorous testing. Partner with us for reliability that lifts your business. Call to Action: Request Your Custom Consultation.
• •Headline: Safety Above All. Quality in Every Strand. Body: At Gerico, we understand the critical role of dependable lifting equipment. From custom steel wire rope assemblies to comprehensive inspection and certification services, we ensure your projects meet the highest safety and performance standards. Call to Action: Explore Our Product Range.
• •Headline: Your Project. Our Expertise. Uncompromising Hoisting Solutions. Body: Complex lifting challenges require specialized knowledge. Gerico provides not just products, but tailored solutions and technical support for the most demanding industrial applications. Benefit from our decades of experience. Call to Action: Discuss Your Specifications with an Expert.
• •Headline: Certified Reliability: Hoisting and Lifting Technology You Can Depend On. Body: Don't leave safety to chance. Gerico’s range of steel cables, fall protection, and hoisting equipment is built for performance and longevity, fully certified to meet stringent industry regulations. Call to Action: Download Our Technical Specifications Guide.
• •Headline: The Strength Behind Your Operations: Gerico Steel Cables & Lifting Gear. Body: For robust, VCA-certified steel cables, accessories, and comprehensive lifting solutions, industry leaders turn to Gerico. We provide the backbone for safe and efficient operations. Call to Action: Get a Quote for Your Requirements.