Brand Tone

Nurturing, Empathetic, Gentle, Poetic, Celebratory, Joyful, Personal, Authentic, Aesthetically Driven, Elegant

Brand Values

• •Cherishing Memories
• •Support & Empowerment for Mothers
• •Beauty & Quality
• •Personal Touch & Love
• •Celebrating Motherhood

Best Practices

• •Use Empathetic & Nurturing Language
• •Maintain a Poetic & Elegant Vocabulary
• •Focus on the Emotional Journey
• •Incorporate the "Made with Love" & French Origin Element
• •Ensure Visual & Verbal Harmony

Social Perception

Positive, Appreciative, Trustworthy, Caring, Aspirational, Giftable, Community-Oriented

Copy Examples

• •Embrace every precious moment of your journey into motherhood. Our lovingly crafted pregnancy journal is more than just a diary; it's a soft-hued sanctuary for your thoughts, dreams, and the beautiful story of your growing love. Designed in France to be a timeless treasure.
• •Little whispers of joy, captured forever. ✨ We’re so thrilled to introduce our newest [Product Name] – thoughtfully designed to help you cherish those fleeting, magical firsts. Because every mama deserves to hold onto these sweet memories. Discover the collection, link in bio. #PlandeJeu #TreasuredMoments #MaternityMagic
• •Preparing for your little one's arrival? Let Plan de Jeu walk alongside you with beautifully designed keepsakes that celebrate your unique story. From elegant pregnancy journals to adorable milestone cards, find a little piece of magic to make this chapter unforgettable. Shipped with love from France. Shop now: [Link]
• •A little something lovely for you, Maman. ✨ To celebrate you and your incredible journey, we're offering a special [Discount Percentage]% off our curated collection of maternity treasures. It's the perfect time to find that beautiful journal or sweet announcement kit you've been dreaming of. Offer ends [Date]. With love, The Plan de Jeu Team.
• •Packing a little box of dreams for another wonderful mama-to-be! 💖 Each Plan de Jeu piece is sent with so much love and care. #PlandeJeu #Grossesse #FutureMaman #BabyLove #MadeWithLove