Brand Tone

personal, creative, elegant, and community-focused

Brand Values

• •Quality & Excellence: VG is committed to creating high-quality, durable products, using the best materials and paying meticulous attention to detail in every process, from design to delivery.
• •Creativity & Unique Design: The brand offers unique and exclusive products, individually crafted with a personal touch that makes them elegant and sophisticated. Designs are a key differentiator, often cited by customers as superior.
• •Customer Connection & Collaboration: VG values its relationship with customers, using social media to share processes, ask for opinions, and co-create products.
• •Elegance & Sophistication: The brand aims to bring a touch of elegance, sophistication, and minimalism to its customers' daily lives.
• •Personalization: VG strives to create personalized experiences that resonate with customers' tastes and lifestyles, with many products offering customization.

Best Practices

• •Embrace Vik's Voice (When Appropriate): Since the brand is closely tied to its founder, let her personality shine through. Use "I" or "we" (referring to Vik and her team) to create a direct, personal connection, especially on social media and in emails.
• •Highlight Quality and Craftsmanship: Consistently use descriptive adjectives that convey luxury, elegance, and attention to detail (e.g., "finest materials," "meticulously crafted," "exquisite design," "sophisticated").
• •Foster Community & Show Gratitude: Regularly acknowledge and engage with the customer community. Share user-generated content (with permission), feature testimonials, and express thanks for their support and input. Use inclusive language.
• •Tell the Story Behind the Products: Connect products to Vik's inspiration, the creative process, or the brand's values. This adds depth and reinforces the artistic, personal nature of the brand.
• •Maintain Visual and Textual Consistency: Ensure that the elegant and creative tone is reflected not only in words but also in the accompanying visuals. Use high-quality imagery that aligns with the brand's aesthetic. Keep the language clear, refined, and positive across all platforms.

Social Perception

Customers overwhelmingly praise the quality, design, and functionality of VG products, particularly the agendas and baby diaries. Many customers express long-term loyalty and eagerly await new product launches. The aesthetic appeal and the high standard of materials are consistently highlighted in customer feedback. Phrases like "spectacular quality," "designs have no competition," and "precious" are common. Products like the baby diary are popular as gifts for new parents, lauded for their quality and thoughtfulness. The brand has successfully cultivated a sense of community, with customers feeling connected to the founder and the brand's journey. Customers express satisfaction with their purchases and frequently recommend the brand to others.

Copy Examples

• •Instagram Post (New Agenda Launch): "Dreamed up with you, designed by Vik. ✨ Our new [Year] agenda collection has arrived, blending timeless elegance with the creative spark you know and love. Crafted with the finest materials and a touch of magic in every detail, because your plans deserve to be beautiful. Which design will tell your story this year? #VikGuiraoShop #VGStationery #NewCollection #EleganceInEveryday"
• •Website Product Description (Art Print): "From Vik's heart to your home. This [Artwork Name] art print captures a moment of [inspiration/theme], rendered in vibrant colors and exquisite detail. Printed on premium archival paper, it’s more than just decor; it’s a piece of a story, ready to bring warmth and creativity to your favorite space. Make it yours and let your walls speak your style."
• •Email to Subscribers (Behind-the-Scenes): "Ever wonder how your favorite VG pieces come to life? This month, Vik is taking you behind the scenes! Join our community on YouTube [Link] for an exclusive peek into the design process, the meticulous crafting, and the inspirations that fuel our creations. We love sharing our journey with you, because you're at the heart of everything we do."
• •TikTok Video Caption (Packing an Order): "Packing up a little piece of joy! 🐜✨ Each VG order is sent off with so much love and care, knowing it’s going to be part of your special moments. What are you creating or celebrating with your latest VG find? Share with us! #VikGuiraoShop #CreativeCommunity #HandledWithCare #StationeryLove #ArtisticTouch"
• •Facebook Ad (Baby Diary): "Capture every precious first. 🍼 Our 'Tu Primer Año' Baby Diary, designed with love by Vik Guirao, offers a beautiful space to cherish those unforgettable milestones. Elegant, high-quality, and customizable – the perfect keepsake for new parents. 'It's spectacular, not only beautiful but of superior quality,' says one happy mom. Gift a legacy of memories. #VGbaby #BabyDiary #NewParentGift #CherishedMoments #VikGuirao"