Brand Tone

Approachable and Friendly, Empowering and Confident, Trendy and Youthful, Helpful and Informative

Brand Values

• •Accessibility/Democratization of Beauty
• •Ease of Use & Convenience
• •Quality & Innovation
• •Customer Satisfaction & Responsiveness
• •Community Focus

Best Practices

• •Prioritize User-Generated Content Language: Incorporate phrases, emojis (used appropriately), and a conversational style commonly seen in your TikTok community. This keeps the brand relatable.
• •Focus on "How-To" and Empowerment: Frame copy around making the user's life easier and helping them achieve their desired look confidently. Highlight the simplicity and effectiveness of the products.
• •Be Visually Driven in Text: Use descriptive words that evoke the look and feel of the lashes (e.g., "feathery," "seamless," "fluttery," "bold").
• •Maintain a Positive and Encouraging Voice: Even when addressing potential concerns (like application difficulty), keep the tone supportive and focused on solutions and successful outcomes.
• •Stay Updated with Trends, but True to Core Values: While embracing new lash styles or TikTok trends, ensure the copy always ties back to the core values of ease, quality, and a beautiful, accessible look.

Social Perception

Positive for Product Effectiveness & Ease of Use, Seen as a Go-To for DIY Lashes, Good Value for Money, Some Skepticism/Concerns, Trusted by Beginners

Copy Examples

• •Headline (Website/Social Ad): "Your Lash Glow-Up, Simplified. ✨ Get stunning DIY lashes in minutes with VEYES BEAUTY. So easy, you'll wonder why you didn't try them sooner!"
• •TikTok Video Caption Idea: "Obsessed is an understatement! 😍 Watch how @[InfluencerName] gets these flawless manga lashes at home using our VEYES kit. No salon needed! Link in bio to get yours! #veyesbeauty #diylashes #lashgoals #beautytok"
• •Instagram Post (Focus on Quality): "Lightweight? Check. Invisible band? Double check. All-day gorgeous? Absolutely! Our VEYES BEAUTY lashes are made for comfort *and* compliments. Swipe to see the difference quality makes. #veyelashes #invisiblebandlashes #beautyhacks"
• •Email Subject Line (Promotion): "Beauty Budget Queen? 👑 Get 15% Off Your First VEYES Lash Kit!"
• •Product Description Snippet: "Newbie-friendly and pro-approved! Our VEYES BEAUTY cluster lashes blend seamlessly with your natural lashes for a look that’s all you, just a little extra. Get ready for your 'where'd you get your lashes done?' moments."