Brand Tone

Fun, Engaging, and Family-Friendly

Brand Values

• •Connection
• •Fun and Laughter
• •Simplicity and Accessibility
• •Strategy and Friendly Competition

Best Practices

• •Always Be Enthusiastic: Use exclamation points and energetic language to reflect the fun nature of the game.
• •Focus on the "Who": Always mention who the game is for \u2013 families, friends, couples, and people of all ages \u2013 to reinforce its universal appeal.
• •Highlight Key Features: Consistently use keywords like "strategy," "memory," "luck," and "fast-paced" to describe the gameplay.
• •Use Social Proof: Incorporate customer testimonials and reviews into your copy to build trust and show how much others enjoy the game.
• •Keep it Simple: Avoid jargon or complicated explanations. The copy should be as easy to understand as the game itself.

Social Perception

Vex Card Game is perceived as a high-quality, entertaining, and addictive game that is perfect for social gatherings. Customers appreciate its ability to appeal to diverse age groups and its balance of luck and strategy. The brand is seen as trustworthy and customer-focused, thanks to its positive interactions and clear messaging.

Copy Examples

• •Don't Just Have a Game Night. Have a Vex Game Night. Tired of the same old board games? Vex is the fast-paced, addictive card game that will have your friends and family laughing, scheming, and creating unforgettable memories. Easy to learn, but challenging enough to keep everyone on their toes. Are you ready to get Vexed?
• •The Perfect +1 for Any Party. Vex is the ultimate icebreaker and party starter. With simple rules and a hilarious mix of strategy and luck, it\u2019s the game that gets everyone involved. Bring Vex to your next get-together and watch the fun unfold.
• •Warning: May Cause Uncontrollable Laughter. Side effects of playing Vex include sudden outbursts of joy, strategic alliances, and the desire to play "just one more round." It's the perfect recipe for a fun-filled night with the people you love.
• •From 7 to 70, Everyone Loves Vex. Finding a game the whole family can enjoy is tough. That\u2019s why we made Vex. It\u2019s simple enough for kids to pick up quickly, but has enough strategy to keep the adults engaged. Make your next family gathering one to remember.
• •The Antidote to a Boring Night In. Stuck at home? Vex is the perfect way to switch things up. This game of strategy, memory, and fate will have you on the edge of your seat. Challenge your family, roommates, or even play with a partner for a fun and competitive evening.