Brand Tone

Elegant & Sophisticated, Artistic & Poetic, Ethical & Responsible, Heritage-Rich & Authentic, Innovative & Audacious

Brand Values

• •Sustainability & Environmental Responsibility
• •Craftsmanship & French Savoir-Faire
• •Artistic Integrity & Innovation
• •Heritage & Legacy
• •Transparency & Ethics
• •Beauty & Enchantment

Best Practices

• •Integrate Heritage with Modern Ethics: Always find ways to connect Vever's rich Art Nouveau history with its current commitment to sustainability and ethical practices. The narrative of revival is powerful.
• •Use Elevated and Evocative Language: Employ a sophisticated, artistic, and slightly poetic vocabulary that reflects the beauty of the jewelry and its inspirational sources (nature, art, enchantment).
• •Be Transparent About Sustainability: Clearly and proudly communicate the use of recycled materials, lab-grown diamonds, and the 'Entreprise à Mission' status. This is a key differentiator and value proposition.
• •Emphasize French Craftsmanship and Exclusivity: Highlight that the jewelry is 'Made in France' by skilled artisans, reinforcing quality and the luxury positioning. Mentioning the Rue de la Paix showroom or appointment-based viewings can underscore exclusivity.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of voice in all written materials aligns with the visual aesthetics of the brand (elegant, artistic, nature-inspired). Consistency across platforms is key to building a strong brand identity.

Social Perception

Respected Heritage Brand, Pioneer in Sustainable Luxury, Exclusive & High-End, Artistically Driven, Trustworthy & Principled

Copy Examples

• •Image: A stunning close-up of a Vever pendant featuring intricate floral enamel work. Caption: "Whispers of Art Nouveau, crafted for a conscious tomorrow. Each Vever piece is a dialogue between our 1821 heritage and a future where beauty and responsibility entwine. Discover handcrafted Parisian elegance, reimagined with recycled gold and lab-grown diamonds. #VeverParis #SustainableLuxury #ArtNouveauJewelry #FrenchCraftsmanship #EthicalElegance"
• •Headline: Vever: Enchanted by Nature, Committed to its Future. Sub-headline: Experience high jewelry born from 200 years of Parisian artistry, now pioneering sustainable luxury as an Entreprise à Mission. Explore collections made with recycled gold and ethical diamonds.
• •Text: "Vever is proud to continue its legacy of innovation, not just in design but in purpose. As the first 'Entreprise à Mission' in French high jewelry, we are committed to transparent, sustainable practices and the promotion of exceptional French savoir-faire. Learn how we're crafting the future of luxury: [Link to ethics page on website] #Vever #EthicalLuxury #Sustainability #Craftsmanship #MissionDriven #MadeInFrance"
• •The Elixir ring, a signature of Vever's Art Nouveau inspiration, coils with organic grace. Handcrafted in our Parisian atelier from 18k recycled gold and set with a brilliant lab-grown diamond, it embodies our pledge to virtuous beauty and enduring art. A timeless treasure, consciously created.
• •Subject: An Invitation from Vever: Discover Art, Heritage & Responsible Luxury Body Preview: Step into the world of Vever, where iconic Art Nouveau design meets a pioneering commitment to sustainability...