Brand Tone

Helpful and Supportive, Accessible and Inclusive, Professional and Knowledgeable, Value-Oriented, Inspiring

Brand Values

• •Passion
• •Teamwork
• •Execution
• •Customer Empowerment
• •Quality
• •Accessibility
• •Simplification
• •Integrity & Transparency (aspired)

Best Practices

• •Prioritize "Accessible Expertise": Always balance professional knowledge with clear, easy-to-understand language. Avoid overly technical jargon. The tone should feel like a knowledgeable friend guiding them, not an impersonal corporation.
• •Emphasize Solutions and Empowerment: Frame copy around how Vevano Home helps customers overcome challenges (budget, design complexity, product selection) and achieve their desired outcomes. Focus on "you" (the customer) and their aspirations.
• •Be Genuinely Supportive and Responsive (and ensure operations match): The helpful tone in copywriting must be backed by actual customer service. If the copy promises support, the company must deliver. Address concerns proactively and transparently in communications where possible.
• •Highlight Value Beyond Price: While affordability is key, also stress the value of design expertise, quality products, and a simplified process. Communicate that Vevano offers a smarter, more supportive way to renovate.
• •Maintain an Inspiring, Yet Grounded Voice: Encourage customers to dream about their ideal space, but keep the solutions practical and achievable. The tone should build confidence that Vevano can help them realize their vision realistically.

Social Perception

Online Retailer with Design Focus. Generally, they are seen as an online store that tries to differentiate itself through personalized design support.

Copy Examples

• •Headline: Your Dream Kitchen, Designed for Your Reality. Body: Don't let a limited budget or a challenging layout hold you back. At Vevano Home, our expert designers partner with you to create a stunning, functional kitchen that fits your life and your finances. Get started with your free design consultation today!
• •Headline: Quality Upgrades, Clearly Affordable. Body: Elevate your bathroom with premium fixtures from brands you trust, without the premium price tag. Vevano Home makes it easy to find the perfect taps, sinks, and vanities that blend style and durability, all while respecting your budget.
• •Headline: From Pinboard to Perfect – We're With You. Body: Inspired by countless images but unsure how to bring your vision to life? Our passionate design team translates your ideas into beautiful, practical plans. We simplify the home improvement journey, guiding you every step from concept to completion.
• •Headline: The Vevano Promise: Your Vision, Expertly Crafted. Body: With decades of experience in home improvement, we provide more than just products; we offer peace of mind. Our commitment is to deliver quality, value, and dedicated support, ensuring your home renovation is a success you'll love for years to come.
• •Headline: Unlock Your Home's Potential. Effortlessly. Body: Imagine a home that perfectly reflects your style and meets your every need. Vevano Home makes it simpler than ever. Explore top-quality products and access free personalized design services to transform your space, beautifully and affordably.