Brand Tone

Spiritual, Philosophical, Educational, Informative, Compassionate, Service-Oriented, Serene, Peaceful, Traditional yet Modern/Scientific, Encouraging, and Uplifting.

Brand Values

• •World Peace through Individual Peace
• •Holistic Well-being
• •Spiritual Enlightenment & Self-Realization
• •Service to Humanity
• •Simplified Spirituality
• •Harmony with Nature & Universe
• •Moral & Virtuous Living
• •Education & Knowledge Dissemination

Best Practices

• •Embody Service and Compassion: Frame messages with an underlying intention of helping and uplifting the reader. Use gentle, supportive, and understanding language.
• •Maintain a Respectful and Reverent Tone: When referring to Vethathiri Maharishi, his teachings, or spiritual concepts, use language that conveys respect and acknowledges their profound nature.
• •Prioritize Clarity and Accessibility: While the concepts can be deep, strive to explain them in a simple, clear, and understandable manner, reflecting the "simplified" approach of SKY Yoga. Avoid overly esoteric or exclusive jargon without explanation.
• •Focus on Benefits and Transformation: Highlight how the teachings, practices, and products can lead to positive changes like inner peace, better health, improved relationships, and spiritual understanding. Use testimonial language where appropriate.
• •Be Consistent Across All Channels: Ensure that the tone used on the Shopify store, website, social media, email communications, and any advertising material is aligned, creating a unified and recognizable brand voice that reflects peace, wisdom, and service.

Social Perception

Highly Respected & Authentic, Transformative & Life-Changing, Community-Oriented, Accessible & Practical, Philanthropic, Trusted Source for Spiritual Knowledge.

Copy Examples

• •Headline (for a new book): Unlock Inner Peace: Discover Vethathiri Maharishi's Timeless Wisdom for a Harmonious Life. Body: Dive deep into the science of self-realization and cultivate lasting tranquility. This new collection of teachings offers practical guidance for navigating modern challenges with ancient wisdom. Begin your journey to a more peaceful you.
• •Social Media Post (promoting an online course): Transform Your Reality. ✨ Join our SKY Yoga Online Foundation Course and learn simple yet powerful techniques for enhanced well-being, mental clarity, and spiritual awakening. Embrace the path to individual peace, and contribute to a harmonious world. Link in bio to enroll. #VethathiriMaharishi #SKYYoga #Meditation #InnerPeace #SpiritualJourney
• •Product Description (for Meditation Mat on Shopify): Support your sacred practice with our ethically sourced Meditation Mat. Designed for comfort and stability, it allows you to deepen your connection during SKY meditation. Embrace serenity and elevate your spiritual journey. Dimensions: Xcm x Ycm. Material: Natural Cotton.
• •Email Subject Line (for newsletter): A Message of Hope & Harmony from Vethathiri Maharishi's Teachings Email Snippet: Dear seeker, in a world craving peace, the wisdom of Yogiraj Vethathiri Maharishi offers a guiding light. Explore our latest articles, upcoming online meditations, and new arrivals in the store, all designed to support your path to holistic well-being and spiritual growth.
• •Call to Action (on website): Begin Your Transformation Today: Explore Our Courses and Books. Find peace, clarity, and purpose with the timeless teachings of Vethathiri Maharishi.