Brand Tone

Sophisticated, Inclusive, and Empowering

Brand Values

• •Inclusivity & Diversity
• •Craftsmanship & Quality
• •Personalization & Self-Expression
• •Innovation & Modernity
• •Empowerment
• •Ethical Considerations/Slow Fashion
• •Collaboration

Best Practices

• •Champion Inclusivity in Visuals and Language: Consistently use diverse models representing various ages, races, genders, and body types in all marketing materials. Ensure language is welcoming, avoids gendered assumptions (unless specifically targeting an audience segment like "women in suits"), and uses terms like "all individuals," "every body," or explicitly mentions "gender-neutral" and "non-binary" options.
• •Lead with Empowerment and Individuality: Frame messaging around self-expression, confidence, and owning one's unique style. Use strong, active verbs and aspirational language that encourages clients to be bold and authentic. Connect the clothing to the feeling it evokes, as per their tagline "Own Your Choices."
• •Maintain a Sophisticated and Artisanal Narrative: Emphasize the quality of materials, the skill of the artisans, the bespoke nature of the process, and the luxury experience. Use descriptive language that highlights craftsmanship, precision, and the "finest fabrics." Avoid overly casual slang while still being approachable.
• •Highlight Innovation and Artistry: Showcase collaborations, unique design features, and any technological advancements (like the AI sizing app mentioned in Forbes). Position the brand not just as tailors but as creators of "wearable art," appealing to a discerning and modern clientele.
• •Ensure Authenticity and Transparency: Share the story behind the brand, particularly Ksenia Konovalova's vision for a more inclusive and modern tailoring world. Be open about commitments like carbon-neutral production and slow fashion principles, which resonate with conscious consumers. Customer testimonials should reflect the core values being promoted.

Social Perception

High-End & Luxurious, Inclusive & Progressive, Innovative & Artistic, Personalized Service, Empowering, Socially Conscious

Copy Examples

• •Headline: Beyond Bespoke. Beyond Boundaries. Vestium NY. Body: Experience tailoring that celebrates you. At Vestium NY, we craft exquisite, custom garments for every individual, blending timeless artistry with a modern vision. Own your style, unapologetically. Schedule your private consultation today. #VestiumNY #InclusiveLuxury #OwnYourChoices
• •Headline: Wear Your Story. Crafted by Vestium NY. Body: Your life is unique. Your suit should be too. From boardroom power to wedding day radiance, our artisans create personalized couture that speaks your language. For every body, every gender, every dream. Discover the art of true custom at Vestium NY. #CustomForAll #TailoredToYou #NYCFashion
• •Headline: The New York Suit. Reimagined. Redefined. By You. Body: Vestium NY isn't just about suits; it's about sartorial empowerment. We merge the finest materials with your distinct vision, creating pieces that are as bold and individual as you are. Step into a world where luxury meets inclusivity. #VestiumStyle #MadeInNY #EmpoweredDressing
• •Headline: More Than Fabric. It's a Feeling. Vestium NY. Body: Feel the confidence of a garment made just for you. At Vestium NY, we believe in the power of clothing to express, to empower, to transform. As a women-owned brand, we champion inclusivity and exquisite craftsmanship in every stitch. Book your journey into custom. #LuxuryTailoring #GenderNeutralFashion #Vestium
• •Headline: Dare to Define Yourself. Vestium NY Will Craft the Statement. Body: Don't just choose a suit. Choose to express your most authentic self. Vestium NY offers a collaborative design experience, resulting in meticulously crafted, personalized garments that break conventions and celebrate individuality. Experience the intersection of art, luxury, and inclusivity. #BespokeRevolution #WearableArt #NYStyle