Brand Tone

Aspirational yet accessible

Brand Values

• •Style and Trend Consciousness
• •Quality and Comfort
• •Customer Centricity
• •Personal Expression
• •Ethical Standards

Best Practices

• •Maintain the "Aspirational yet Accessible" Voice: Use words like "elevate," "premium," and "sophistication," but always pair them with a focus on comfort, daily wear, and individual expression to remain relatable.
• •Tailor Copy to the Platform: Keep social media captions short, engaging, and use relevant hashtags. Use more descriptive and benefit-oriented language for product descriptions on the website.
• •Highlight Customer-Friendly Policies: Regularly remind customers of the benefits you offer, such as free shipping, easy returns, and COD, to build trust and encourage purchases.
• •Engage with Your Community: Actively respond to comments and questions on social media in a friendly and helpful manner. Encourage user-generated content by asking customers to share photos of themselves wearing Vestire Threads.
• •Be Consistent in Visuals and Text: Ensure that the clean, modern aesthetic of your photography is matched by equally clean and modern copy. Consistency across all touchpoints reinforces the brand identity.

Social Perception

A contemporary online store for trendy streetwear, with a particular appeal to car enthusiasts. Customers who have made a purchase are satisfied with the quality and design, especially within the niche 'Drive Edition' collection.

Copy Examples

• •Your daily uniform, but better. Our premium oversized tees are the perfect blend of comfort and style, designed to be the foundation of your modern wardrobe. #VestireThreads #Streetwear #OversizedTee
• •For the Drive. Wear your passion. The Drive Edition is here with premium oversized tees that speak your language. Shop the collection and get free shipping anywhere in India. #VestireThreads #DriveEdition #CarCulture
• •Effortless style, ultimate comfort. This premium tee is designed to elevate her everyday look. Made from 100% soft cotton, it's the perfect piece to express her unique style with confidence. #VestireForHer #StreetStyle #WomensFashion
• •New Drops Alert: The Streetwear You've Been Waiting For
• •Modern Streetwear. Unmatched Comfort. Elevate Your Style with Vestire Threads.