Brand Tone

Trendy, Youthful, Accessible, Friendly

Brand Values

• •Fashion-Forwardness
• •Accessibility/Affordability
• •Customer Welcome/Engagement
• •Variety

Best Practices

• •Know Your Audience Deeply: Understand their language (including slang or informalities if appropriate), aspirations, and what excites them about fashion. Tailor copy to resonate with this demographic (likely young, trend-conscious individuals).
• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics (e.g., "Playful but not childish," "Confident but not arrogant," "Uses emojis to convey excitement"). Include preferred terminology and phrases to avoid.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone should feel familiar and aligned with the Vestidoras brand.
• •Use Visuals and Copy Cohesively: Ensure the tone of the copy matches the style of the images and videos used. If visuals are bright, youthful, and trendy, the copy should reflect that energy.
• •Stay Authentic and Relatable: While showcasing trends, ensure the language feels genuine and approachable. Avoid overly corporate or impersonal jargon. Engage with comments and messages in the same friendly and accessible tone. Building a community can foster loyalty.

Social Perception

Emerging Online Retailer, Focused on Spanish-Speaking Market, Visual Appeal, General Online Shopper Caution

Copy Examples

• •🔥 Fresh Drop Alert! 🔥 Your new favorite outfit just landed at Vestidoras! 😉 Tap to shop the looks that will have everyone asking 'Where'd you get that?!' 🛍️ #VestidorasStyle #NewCollection #TrendyNow
• •¡Hola, chicas! 👋 Transform your wardrobe with the latest styles from Vestidoras. 😍 From chic dresses to everyday essentials, find your perfect fit without breaking the bank. ✨ Shop now and get 10% off your first order! 👉 [Link to website]
• •Treat Yourself! 💖 Up to 50% OFF selected styles. Don't miss out on the hottest deals to refresh your look. Limited time only! Shop Vestidoras now! ➡️
• •👑 Hey Fashion Queen! Your Next Style Obsession is Here...
• •Turn heads in our new 'Sunset Vibes' mini dress! ☀️ Perfect for brunch with the besties or that upcoming vacay. Effortlessly cute, totally you. Add to cart & shine! ✨