Brand Tone

Passionate, niche-focused, quality-conscious, sincere, classic yet modern, friendly, and approachable.

Brand Values

• •Sustainability
• •Ethical Production
• •Quality
• •Timelessness with a Modern Sensibility
• •Passion for Literature

Best Practices

• •Highlight 'Fair Wear' and sustainable materials (organic cotton and recycled polyester).
• •Use inclusive language that makes literature enthusiasts feel understood and part of a community (e.g., 'fellow bibliophiles,' 'dear readers').
• •Emphasize the blend of classic literature with contemporary fashion.
• •Maintain a friendly and approachable tone, welcoming 'bookworms'.
• •Showcase the quality and durability of products (e.g., 'heavy, great quality').

Social Perception

A brand that resonates with literature lovers, emphasizing quality, sustainability, and a blend of classic and modern styles. Perceived as ethical, friendly, and approachable.

Copy Examples

• •Clothes say more than words - That's Vestes non Verba!
• •Herzlich Willkommen, Bücherwurm! (Welcome, Bookworm!)
• •Fashion and Mode for Literature Lovers
• •Classic, but modern...and fair.
• •Sweaters made from 85% organic cotton and 15% recycled polyester.