Brand Tone

Uplifting, Hopeful, Committed, Genuine, Impactful

Brand Values

• •Social Responsibility
• •Quality & Craftsmanship
• •Impact
• •Building Communities
• •Modern Souvenirs

Best Practices

• •Emphasize the partnership with Habitat for Humanity in all communications.
• •Maintain an uplifting and hopeful voice, focusing on solutions and collective impact.
• •Highlight the state-themed designs as 'modern souvenirs' with lasting value.
• •Showcase the tangible impact of customer purchases on building communities.
• •Use language that conveys a genuine commitment to social responsibility.

Social Perception

Positive association with supporting Habitat for Humanity, perceived as socially responsible and committed to making a tangible impact.

Copy Examples

• •Shop now and wear your impact!
• •Building a better world, together.
• •Art that inspires change.
• •Creating a legacy of hope and humanity.
• •With every purchase you make, a portion goes directly to Habitat for Humanity.