Tono de Marca

Sophisticated, Passionate, and Expert

Valores de Marca

• •Craftsmanship and Quality
• •Design Excellence
• •Wood as a Core Material
• •Customization and Flexibility
• •Sustainability
• •Functionality and Durability
• •Italian Heritage and Innovation

Mejores Prácticas

• •Emphasize Sophistication and Elegance: Use refined language. Focus on aesthetic appeal, the quality of materials, and the exclusivity of 'Made in Italy' design. Avoid overly casual or colloquial terms.
• •Highlight Craftsmanship and Materiality: Continuously refer to the 'passion for wood,' the skill of the artisans, and the quality of natural materials. Be specific about types of wood or finishing techniques where appropriate.
• •Showcase Design Expertise and Collaboration: Regularly mention collaborations with designers and architects. Position the brand as a knowledgeable partner that understands the needs of sophisticated contract projects.
• •Maintain a Professional and Authoritative Voice: Present information clearly and confidently. Back up claims of quality with references to testing standards, heritage, or the specifics of the manufacturing process.
• •Balance Tradition with Modernity: Speak to the classic roots of Italian design while emphasizing how Very Wood reinterprets these for contemporary spaces and needs, including functionality and sustainability.

Percepción Social

High-End and Prestigious; Respected by Design Professionals; Reliable B2B Partner; Synonymous with Italian Design Excellence

Ejemplos de Copy

• •Headline: The Soul of Wood, Shaped by Italian Hands. Body: At Very Wood, we don't just craft furniture; we give form to the innate passion for wood. Each chair, each table, is a testament to generations of Italian artistry, designed for spaces that speak of elegance and enduring quality. Discover collections born from a dialogue between masterful technique and visionary design.
• •Headline: Beyond Seating. Beyond Expectation. Body: For the world's most discerning hospitality and corporate environments, Very Wood offers more than furniture. We provide tailored expressions of identity, where functional design meets the timeless beauty of natural wood. Partner with us to create spaces that resonate with sophistication and welcome with unparalleled comfort.
• •Headline: Where Design Visionaries Meet Master Craftsmanship. Body: Very Wood is a symphony of creative forces. We collaborate with renowned international designers to translate bold ideas into tangible elegance. Our Udine artisans then bring these visions to life, employing decades of expertise to ensure every piece is as durable as it is beautiful. Explore design that endures.
• •Headline: Sustainable by Design. Beautiful by Nature. Body: The future of luxury is responsible. Very Wood is committed to sustainability, from FSC-certified timbers to mindful manufacturing. We believe that true elegance respects its origins. Choose furniture that embodies both exquisite Italian design and a commitment to our planet.
• •Headline: The Art of Welcome, Perfected in Wood. Body: From grand hotel lobbies to intimate dining spaces, Very Wood seating creates an immediate sense of refined hospitality. Our collections are crafted not just for aesthetic appeal, but for the comfort and resilience demanded by today's dynamic environments. Experience the art of welcome, meticulously crafted in Italy.