Brand Tone

Chic, Confident, and Approachable

Brand Values

• •Individuality and Self-Expression
• •Curated Quality
• •Exceptional Customer Experience
• •Innovation and Expertise
• •Sustainability and Community

Best Practices

• •Lead with Style, Support with Substance: Always frame the conversation around style, personality, and self-expression first. Follow up with the technical details—premium lenses, expert craftsmanship, in-house lab services—to build trust and justify the quality.
• •Use Evocative and Sensory Language: Instead of "nice glasses," use words like "curated," "handcrafted," "bold," "chic," and "innovative." Describe the feel of the materials and the story behind the designer to create a richer narrative.
• •Embrace the "Boutique" Identity: Consistently use terms like "boutique," "stylist," "collection," and "curated" to reinforce the brand's premium positioning. Avoid generic retail language like "sale" or "discount," opting instead for "exclusive offers" or "private events."
• •Tell Stories, Don't Just List Features: Share the journey of a frame—where it was sourced, the designer's inspiration, or how a customer felt wearing it. The story of planting a tree for each pair sold is a powerful narrative that should be woven into the brand's messaging.
• •Maintain a Confident but Inclusive Voice: The tone should be aspirational but never snobbish. Balance high-fashion language with friendly, encouraging, and inclusive messages. Engage directly with the community on social media to show the human side of the brand, making luxury feel accessible and welcoming.

Social Perception

A Destination for the Style-Conscious, Expert and Trustworthy, Approachable Luxury, Engaged and Authentic

Copy Examples

• •Your face is a canvas. Frame it with intention. Discover eyewear handpicked from around the globe, because style shouldn't stop at your sight.
• •Life’s too short for boring glasses. Dare to be different with these handcrafted frames from [Designer Name]. We believe eyewear is the ultimate form of self-expression. Stop by our boutique for a personal styling session and find the pair that tells your story. #VerySpexy #EyewearStyling #IndependentEyewear
• •Engineered in Antwerp, designed for the bold. This Theo frame isn't just an accessory; it's a piece of wearable art. Its unconventional silhouette and vibrant color palette are a testament to playful rebellion. Crafted for those who lead trends, not follow them.
• •Tired of the same old specs? So were we. That's why we created Very Spexy. We travel the world to bring you exclusive eyewear collections you won't find anywhere else. Click 'Learn More' to book your complimentary styling experience and see differently.
• •Very Spexy was born from a simple idea: eyewear should be as unique as you are. We’re not an optician; we’re curators and stylists on a mission to change how you think about glasses. Forget function-first. We’re here to make you feel fantastic.