Brand Tone

irreverent, witty, and self-aware

Brand Values

• •Creativity and Originality
• •Humor and Fun
• •Community and Connection
• •Quality and Customer Care
• •Authenticity

Best Practices

• •Embrace the "Clever, Not Crass" Mantra: The brand's humor is its greatest asset. All copy should be witty and sharp but avoid being offensive just for shock value, as stated in the brand's own ethos.
• •Use a Conversational, Self-Aware Voice: Write as if you're talking to a friend. Use informal language, ask questions, and don't be afraid to poke fun at the brand itself ("Other Dumb Stuff"). This builds rapport and makes the brand feel more human.
• •Lean into Pop Culture: Stay current with trends, memes, and public figures. This keeps the content fresh, relevant, and highly shareable for an online audience. The product line itself is a testament to this strategy.
• •Highlight Creativity and User-Generated Fun: Frame the games not just as products, but as tools for the players' own creativity. Encourage and share user-generated content (with permission) to build social proof and community.
• •Be Personable and Transparent: Continue to feature the founders, Evan and Josh, in the brand story. When communicating, whether in an "About Us" page or a customer service email, maintain the friendly, "two guys who love games" persona. It builds trust and differentiates the brand from larger, more corporate competitors.

Social Perception

The public and customers perceive Very Special Games as a fun, unique, and reliable company. They are seen as a refreshing alternative in the party game market, particularly for those tired of games like Cards Against Humanity. Customers frequently describe their products as "unique and fun," leading to experiences where they were "laughing so hard we cried". The personal touch in customer service is highly appreciated and contributes to strong customer loyalty. The brand successfully projects an image of a small, passionate team that genuinely loves what they do, which resonates well with its audience.

Copy Examples

• •Our Lady of Unbothered. Your prayers for more iconic, nonsensical, must-have decor have been answered. Light this up to bless your space with main character energy. Tag a friend who needs this shrine in their life. #VerySpecialGames #PrayerCandle #PopCulture
• •Tired of games where the funniest card was written by someone else? Us too. Ransom Notes arms you and your least funny friends with a magnetic board and hundreds of word magnets to create absurd, out-of-pocket responses to ridiculous prompts. Finally, a game that lets *you* be the comedic genius. No talent required, but it helps.
• •Win the "Best Gift Giver" Award (No, There's No Actual Award)
• •Stop just reading cards. Start making the jokes. Our games are designed to make anyone funny. Even you, Dave. Link in bio to save game night! #PunsOfAnarchy #GameNight #BoardGames
• •Stupid, Fun Stuff for People with Great Taste. High-quality games and gifts that are guaranteed to make someone laugh. Probably.