Brand Tone

Authentic, Passionate, and Reverential

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Authenticity
• •Empowerment of Artisans
• •Customer-Centric Storytelling

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Don't just sell a saree; sell the heritage, the artisan's story, and the preservation of craft.
• •Use Evocative, Respectful Language: Words like 'legacy,' 'masterpiece,' 'artisan,' 'heritage,' and 'timeless' reinforce the brand's reverential tone. Avoid generic e-commerce terms like 'hot new item' or 'lowest price.'
• •Tell the Founder's Story: Regularly weave Slony Gambhir's personal connection to textiles into the narrative. This adds a layer of authenticity and passion that differentiates the brand.
• •Educate the Customer: Explain the difference between handloom and power-loom, the meaning behind motifs (like the Paithani parrot), and the origin of different weaves. This positions the brand as an expert and builds customer appreciation for the product's value.
• •Maintain Consistency Across All Channels: From the automated order confirmation email to a social media caption, every piece of text should reflect the same values of authenticity, passion, and respect for Indian tradition.

Social Perception

The public perception of Very Much Indian is largely positive, positioning it as a reliable and authentic brand. Its appearance on Shark Tank India significantly boosted its credibility. In online discussions, such as on Reddit, it is recommended by users as a legitimate place to buy high-quality, authentic sarees, contrasting it with potentially fraudulent sellers. The brand is seen as a champion of traditional craftsmanship, aiming to organize a scattered market and provide customers with trustworthy, high-quality products. This perception is built on its powerful founding story and its clear, mission-driven approach.

Copy Examples

• •Wear a Story. Each thread in our collection is a testament to India's timeless weaving heritage. Sourced directly from the hands of our nation's master artisans, a Very Much Indian saree is more than an outfit—it's a legacy.
• •Behold the 'Queen of Silks.' Our authentic Paithani saree is handwoven with the poetry of ancient looms. The intricate 'Muniya' (parrot) border and shimmering silk fabric are not just design; they are chapters of a story passed down through generations. Drape yourself in a masterpiece of Indian craftsmanship.
• •From a small town in Yeola to your wardrobe. Our founder, Slony Gambhir, grew up surrounded by the magic of looms. Today, we share that magic with you. We partner with over 400 weavers to bring you authentic, handloom sarees that keep their art alive. #VeryMuchIndian #HandloomHeritage #SareeLove
• •A Timeless Treasure, Woven for You. Dear [Customer Name], In a world of fleeting trends, some things remain eternal. The art of handloom is one of them. We've just received a new collection of Chanderi silks, so light they feel like a whisper, yet so rich in history. Discover the piece that speaks to you and carry forward a beautiful tradition.
• •We are not just a brand; we are a bridge. A bridge between the master weavers of India and the woman who values artistry and authenticity. Very Much Indian was born from a passion to preserve our heritage, one beautiful saree at a time. When you choose us, you support a weaver's family and keep an ancient art form thriving.