Brand Tone

Professional, Expert, Confident, Proud, Partnership-Oriented, Supportive, Enthusiastic, Positive, Quality-Focused

Brand Values

• •Quality
• •Partnership
• •Efficiency & Reliability
• •Expertise
• •Transparency/Communication

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Confident, Partnership-Oriented, Enthusiastic, Quality-Focused) with examples of do's and don'ts for all written communication.
• •Always Emphasize "Very Good": Naturally integrate the "Very Good" ethos into messaging beyond just the name – "very good quality," "very good partnership," "very good results."
• •Focus on Partnership & Client Success: Frame communications around how VGM helps clients achieve their goals. Use "we" when talking about the client-VGM relationship to reinforce the partnership.
• •Maintain Professionalism with Enthusiasm: While the tone is enthusiastic, ensure all technical details, service descriptions, and client interactions remain highly professional and clear, reflecting their expertise.
• •Be Consistent Across All Channels: Ensure the website, social media posts, sales materials, and even email communications reflect the same core tone and values of quality, reliability, and partnership.

Social Perception

B2B Focus, Emerging Player with Modern Capabilities, Reliable & Quality-Driven, Specialized service provider in the beverage alcohol sector.

Copy Examples

• •Headline: Your Vision, Bottled. Our Expertise. Body: At Very Good Manufacturing, we're more than a co-packer; we're your dedicated production partner. With our state-of-the-art Fort Worth facility and a relentless focus on quality, we bring your spirits and RTD cocktails to life, flawlessly and on schedule. Let's make something Very Good, together. Call to Action: Partner with Production Experts.
• •Headline: Don't Let Production Bottlenecks Cap Your Growth. Body: Scaling your beverage brand? Very Good Manufacturing offers high-speed, precision canning and bottling for distilled spirits, RTDs, and alcohol-alternatives. We handle the complexities of production so you can focus on building your brand. Call to Action: Scale Seamlessly Today.
• •Headline: Quality You Can Taste, Consistency You Can Trust. Body: For beverage brands where excellence is non-negotiable, Very Good Manufacturing is the partner of choice. Our rigorous quality control and dedicated team ensure every can and bottle meets the highest standards – yours and ours. Call to Action: Discover Very Good Quality Control.
• •Social Media Post (Image: Gleaming production line or team members smiling): Text: It's not just in our name, it's in everything we do! ✨ Our Very Good team in Fort Worth is committed to providing best-in-class co-packing for your spirits and RTD cocktails. Proud to be your partner in every pour! #VeryGoodMfg #Copacking #RTD #Spirits #ManufacturingExcellence #FortWorth Call to Action: Learn More (Link to website)
• •LinkedIn Post: Text: The beverage landscape is evolving. Very Good Manufacturing is at the forefront, providing specialized co-packing solutions for innovative distilled spirits, RTD cocktails, and emerging alcohol-alternative brands. Our new Texas facility is primed for your production needs, ensuring quality, efficiency, and reliability. Let's discuss how we can support your brand's journey. #B2BManufacturing #BeverageIndustry #Copacker #DistilledSpirits #RTDsolutions #SupplyChain Call to Action: Connect with Us to Optimize Your Production.