Brand Tone

Friendly and Approachable, Humorous and Playful, Passionate and Enthusiastic, Down-to-Earth and Relatable, Caring and Community-Oriented

Brand Values

• •Quality
• •Ethical Sourcing & Sustainability
• •Creativity and Craftsmanship
• •Community and Connection
• •Inclusivity and Comfort
• •Joy and Playfulness
• •Customer Focus

Best Practices

• •Embrace the Pun (and humor): Don't shy away from playful language, puns (like "Loosers Club" or "tealicious"), and lighthearted humor that reflects Tas's personality and the brand's origin. Keep it witty and charming.
• •Be Your Authentic Self (Tas's Voice): Write as if Tas is speaking directly to a friend. Use "I" and "we" to create a personal connection. Share relatable anecdotes and be open.
• •Highlight Values Naturally: Weave in the brand's commitments to ethical sourcing, sustainability, and community support into product descriptions, social media, and blog posts rather than making them sound like sterile corporate statements. Show, don't just tell.
• •Keep it Conversational and Inclusive: Use clear, straightforward language. Avoid jargon or overly technical terms unless explaining something specific (like tea brewing). Make everyone feel welcome in the "Crafteam."
• •Engage and Interact: Ask questions, run polls, and respond to comments and messages in the established friendly and approachable tone. This reinforces the community aspect and makes the brand feel alive and responsive.

Social Perception

Positive and Trusted, Small Business Champion, Eco-Conscious, Engaging and Personable, Innovative and Unique

Copy Examples

• •Spill the tea! 🤫 Our NEW [Tea Name] has just landed, and it’s basically a hug in a mug. Imagine [flavor notes] doing a happy dance on your taste buds. Go on, treat your lovely self – you deserve it more than that extra biscuit (though we won’t judge if you have both!). Link in bio to get sippin'. #VeryCraftea #NewBrew #TeaLover #LooseLeafLove #DrinkTeaAndCraftOn
• •Feeling a bit frazzled? Stab something (productively!). Our [Kit Name] embroidery kit is here to turn your screen time into serene time. Everything you need is in the box – zero faff, maximum chill. Plus, you get a masterpiece out of it. Win-win! Shop kits via the link. #VeryCraftea #EmbroideryKit #MindfulCrafting #CraftTherapy #SupportSmallUK
• •Join The Loosers Club! (Yep, we went there 😉). Get a delightful box of surprise teas and crafty bits delivered to your door every quarter. It's like Christmas, but with less family drama and more delicious tea. Become a Looser today! #VeryCraftea #SubscriptionBox #TeaMail #CraftSubscription #TreatYourself
• •Sip, sip, hooray for a healthier planet! 🌍 At VeryCraftea, our teas don't just taste good, they *do* good. From consciously sourced leaves to biodegradable bags (and a tree planted with every order!), we’re all about that eco-glow. Read more about our not-so-secret mission to be kind to the Earth on the blog! #VeryCraftea #EcoFriendly #SustainableTea #EthicalSourcing #TeaWithoutTheBaggage
• •Right, settle a debate for us: What's the *ultimate* tea-and-craft combo? Is it a strong English Breakfast with some feisty cross-stitch, or a calming chamomile with some gentle embroidery? Let us know your perfect pairing! 👇 #VeryCraftea #TeaTime #CraftTime #CommunityCuppa #Debate