Brand Tone

aspirational, chic, and affectionate

Brand Values

• •Style & Quality
• •Bonding
• •Inclusivity
• •Self-Expression

Best Practices

• •Maintain a Fashion-Forward Vocabulary: Consistently use terminology from the fashion world (e.g., "collection," "curated," "timeless," "elegant," "chic") to reinforce the brand's positioning.
• •Always Connect to the Human-Pet Bond: Frame the narrative around the relationship and shared experiences between owners and their pets. The clothing is a medium for expressing this bond.
• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the quality of materials and construction, justifying the premium nature of the products.
• •Use Elegant and Clean Visuals: Ensure all photography and graphic design across platforms are consistent with the aspirational, chic, and modern aesthetic established on the website and Instagram.
• •Engage with the Community Sophisticatedly: When interacting with customers or "Pet Ambassadors," maintain the brand's affectionate yet polished tone. Respond to comments and shares in a way that is warm, appreciative, and on-brand.

Social Perception

Premium, niche market player in pet accessories, perceived as modern and stylish.

Copy Examples

• •City strolls, but make it fashion. Our latest collection is here to ensure your best friend is the best-dressed on the block. #Vervve #Petwear #DogFashion
• •Style is in the details. Quality you can see, comfort your pet will feel. Discover the Vervve difference.
• •More than just pets, they're family. More than just clothes, it's a way to connect. Celebrate your bond with the new Vervve collection. Shop now for looks you'll both love.
• •For the Love of Style (and Paws). Don't let your companion miss out on the latest trends. Explore our new arrivals, crafted with the same attention to design and quality as your own wardrobe.
• •Inspired by timeless human fashion, designed for our favorite family members. This is where style and companionship meet. #PetStyle #LuxuryPetwear #Vervve