Brand Tone

Playful and Affectionate, Chic and Stylish, Friendly and Welcoming, Enthusiastic and Upbeat

Brand Values

• •Quality and Luxury
• •Animal Well-being and Happiness
• •Style and Aesthetics
• •Community
• •Joy and Fun

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., playful, chic, affectionate), including acceptable and unacceptable words/phrases, preferred emojis, and grammar style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For a brand like Verve London, the audience is likely pet lovers who see their pets as family and appreciate quality and style. The language should resonate with their values and interests.
• •Be Consistent Across All Channels: Whether it's a social media post, website copy, email, or in-store signage, the tone should feel familiar and cohesive, reinforcing the brand identity.
• •Use Storytelling: Share stories about the products, the pets who use them, or experiences at the café. Storytelling makes the brand more relatable and allows the tone to shine through naturally. For Verve, this could be stories of happy dogs enjoying their new toys or the café.
• •Review and Refine: Regularly review your copy to ensure it aligns with the defined brand tone. Get feedback and be willing to adjust as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

A Go-To for Stylish Pet Owners, A Treat Destination, Pet-Centric and Understanding, Aspirational

Copy Examples

• •✨ Pawsitively dazzling! ✨ Our new collection of gemstone collars has just arrived. Let your furry friend sparkle with Verve London luxury. Because they deserve nothing but the chicest! 😉🐶 #VerveLondon #LuxuryPets #DogFashion #NewArrival #CanineChic
• •☕ Paws for a coffee? 🐾 Bring your best pal to Verve London's Café Bar! Enjoy a delicious brew for you and a special pup-uccino for them. The perfect way to unwind in style. See you both soon! #VerveCafe #PetFriendlyLondon #DogCafe #LondonDogs #CoffeeDateWithMyDog
• •Get ready for some tail-wagging fun! 🥳 Verve London is hosting a 'Summer Paws-ty' next Saturday! Treats, toys, and tons of fun for all our furry clients. Don't miss out! #VerveEvents #LondonPets #DogParty #PetBoutique
• •Pamper Your Pooch! 🛁 Verve London’s exclusive grooming spa offers a luxurious experience for your beloved companion. From stylish cuts to relaxing treatments, we make them look and feel fabulous. Book their bliss today! #VerveGrooming #PetSpa #LuxuryGrooming #DoggyMakeover
• •Hello [Customer Name], Spoil your furry valentine this February! ❤️ Our new collection of adorable heart-themed toys and cosy beds is here to help you show your love. Plus, special sweet treats in our café all month long! Shop the love at Verve London. #VerveLovesPets #PetBoutique #DogGifts #SeasonalCollection