Brand Tone

Aspirational, Customer-Centric, Innovative, Practical, Quality-Conscious

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction
• •Convenience
• •Affordability
• •Sustainability
• •Making the Everyday Extraordinary

Best Practices

• •Focus on the practical benefits and problem-solving aspects of the products.
• •Use aspirational language to highlight how the products can improve daily life.
• •Maintain a customer-centric approach in all communications.
• •Emphasize the balance between quality and affordability.
• •Address concerns about legitimacy by highlighting customer satisfaction and transparent business practices.

Social Perception

A provider of quality, innovative, and affordable lifestyle-enhancing products, addressing skepticism through transparency and customer satisfaction.

Copy Examples

• •"Effortless Beauty, Instantly" (for magnetic eyelashes)
• •"Make the ordinary extraordinary" (brand mission)
• •"Everyday products that make life easier, better, and more fulfilling"
• •"Premium products without the premium price"
• •"Discover innovative solutions for modern living"