Brand Tone

Innovative and Tech-Oriented, Gamer-Centric, Premium and Quality-Focused, Comfort-Driven, Evolving and Improving, Engaging, Collaborative

Brand Values

• •Innovation
• •Ergonomics and Health
• •Quality and Durability
• •Customer Experience
• •Community Focus
• •Design and Aesthetics

Best Practices

• •Focus on the "Why": Always tie product features back to the core benefits for the gamer – improved comfort, better performance, enhanced health, or a more immersive experience.
• •Use Specific, Tech-Forward Language (Authentically): Mention specific technologies (ContourMax™, HygennX™, VertaAir™ Seat) and material benefits, but explain them clearly in terms of user advantage rather than just jargon.
• •Emphasize Quality and Durability: Use words that convey strength, longevity, and premium feel (e.g., "robust," "meticulously assembled," "premium materials," "industrial strength").
• •Speak the Gamer's Language (Respectfully): Use terminology and references that resonate with the gaming community, but ensure it remains inclusive and avoids stereotypes (learning from past mistakes).
• •Maintain a Tone of Continuous Improvement and Innovation: Frame the brand as forward-thinking and always striving to enhance the gaming experience through better design and technology.

Social Perception

Generally positive, focusing on comfort, build quality, and innovation. Address negative perceptions related to customer service and past controversies by emphasizing improvements and customer-centric approaches.

Copy Examples

• •Headline: Level Up Your Sit Game. Body: Engineered with our patented ContourMax™ lumbar support and VertaAir™ Seat system, the Vertagear 800 Series isn't just a chair – it's a command center. Experience revolutionary ergonomics designed for peak performance and enduring comfort. Game longer, win harder.
• •Headline: Beyond Comfort. Beyond Expectation. Body: We obsess over every detail, from premium HygennX™ fabric that keeps you fresh, to the robust steel frame built for years of campaigns. Vertagear chairs: Crafted for champions, by designers and gamers who demand the best.
• •Headline: Innovation You Can Feel. Body: Don't just play the game, immerse yourself in it. Our advanced ergonomic designs and customizable features, like wireless RGB kits, adapt to your body and your style. Discover the Vertagear difference – where technology meets unparalleled support.
• •Headline: Your Throne Awaits. Body: Forged from research and a passion for gaming, Vertagear chairs deliver elite comfort and uncompromising quality. Experience the meticulously assembled Triigger line, or the spacious PL series – designed to support every gamer, through every session.
• •Headline: Built to Perform. Designed to Inspire. Body: From pro esports arenas to your home setup, Vertagear delivers an unparalleled seating experience. Our chairs combine cutting-edge ergonomics with striking aesthetics, ensuring you're always at your best. It’s not just a seat, it’s Vertagear.