Brand Tone

Warm and Appreciative, Elegant and Sophisticated, Thoughtful and Mindful, Story-driven and Evocative, Supportive of Local Community

Brand Values

• •Quality and Craftsmanship
• •Support for Local & Australian Made
• •Thoughtful Gifting
• •Curation and Storytelling
• •Elegance and Aesthetics
• •Mindfulness and Well-being

Best Practices

• •Embrace Storytelling: Always look for opportunities to weave in the stories of the products, the artisans, or the inspiration behind a curation. This reinforces the "thoughtful" and "story-driven" aspects of the brand.
• •Use Warm and Evocative Language: Opt for words that convey warmth, appreciation, elegance, and the sensory experience of the products (e.g., "indulgent," "handcrafted," "serene," "cherished," "bespoke").
• •Maintain a Focus on "Australian Made": Consistently highlight the local origin of the products and the support for Australian artisans. This reinforces a core brand value and a key differentiator.
• •Speak Directly to the Gift-Giver's Intent: Frame copy around the joy of giving, the desire to show care, and the impact of a thoughtful gesture. This connects with the customer's motivation.
• •Ensure Visual and Textual Harmony: The sophisticated and clean aesthetic of the visuals should be matched by articulate, polished, and error-free copy. The language should feel as curated as the gift boxes themselves.

Social Perception

A provider of beautiful, high-quality gift boxes, A trustworthy source for unique, Australian-made products, An elegant and sophisticated brand ideal for special occasions or thoughtful gestures, A supporter of small Australian businesses and artisans, A brand that puts care and attention into its selections and presentation

Copy Examples

• •Unveil moments of pure Australian delight. Our new 'Coastal Calm' curation brings together the serene essence of the shoreline with artisanal treasures designed to soothe and inspire. Each handcrafted piece tells a story of local passion, waiting to be shared.
• •Meet the incredible makers behind our hand-poured soy candles! [Artisan Brand Name] infuses every creation with passion and the finest Australian botanicals. We're so proud to feature their art in our thoughtful gift boxes. #SupportLocalAU #AustralianMade #ArtisanCrafted
• •Thoughtful Treasures for a Season of Connection | Discover Verse & Prose
• •Gifts with Heart, Stories to Tell. Explore Curated Australian Elegance.
• •Imagine their delight... A beautifully curated box from Verse & Prose is more than a gift; it's an experience, a warm embrace, a collection of stories whispered by talented Australian hands. Making every occasion memorable.