Brand Tone

Knowledgeable, Authoritative, Empowering, Inclusive, Friendly, Approachable, Passionate, Artistic, Slightly Formal but Accessible, Playful & Edgy

Brand Values

• •Quality Craftsmanship
• •Proper Fit & Comfort
• •Customer Satisfaction & Service
• •Authenticity & Expertise
• •Empowerment & Self-Expression
• •Versatility
• •Inclusivity

Best Practices

• •Maintain Authoritative Expertise: Always provide accurate, detailed information about corset types, fit, construction, and care. Back up claims with expertise (e.g., "Our 30+ years of experience show..."). This builds trust and reinforces your position as a knowledgeable leader.
• •Emphasize Empowerment and Inclusivity: Consistently use language that makes people of all shapes, sizes, and identities feel welcomed and celebrated. Focus on how corsets can enhance confidence and allow for personal style expression, rather than solely on aesthetic ideals.
• •Balance Artistry with Accessibility: While highlighting the craftsmanship and "wearable art" aspect, ensure language is also approachable for newcomers. Avoid overly technical jargon without explanation. Pair elegant descriptions with clear, practical advice.
• •Showcase Quality Through Specifics: Instead of just saying "high quality," mention specific materials (e.g., "steel boning," "coutil lining"), construction techniques ("reinforced waist tape"), and the benefits these offer (durability, comfort, shaping).
• •Personalize and Humanize Customer Interactions: Mirror the praised friendly and helpful customer service in all communications. Use a warm, supportive tone in responses to comments and inquiries, especially when guiding customers through the fitting process. Share the brand's history and founder's passion to create a deeper connection.

Social Perception

High-Quality & Well-Made, Excellent Customer Service & Fitting, Effective for Waist Training & Shaping, Comfortable (for a corset), Pricey but Worth It, Specialist/Niche Appeal, Trustworthy & Knowledgeable, Versatile in Style

Copy Examples

• •Instagram Post (Showcasing a customer in a custom piece): Elegance handcrafted, confidence redefined. ✨ @[CustomerTag] looks absolutely breathtaking in their custom Victorian Riding Corset. Experience the Versatile difference – where your unique vision meets our decades of artisanal skill. #VersatileCorsets #CustomCorset #HandcraftedLuxury #EmpoweredStyle #CorsetLove
• •Website Product Page (for an underbust corset): Sculpt your silhouette, support your journey. Our [Corset Name] underbust is expertly crafted from premium coutil and steel boning for unparalleled comfort and shaping. Perfect for waist training, back support, or as a stunning fashion statement. Discover your perfect fit with our expert guidance. #WaistTraining #UnderbustCorset #QualityCraftsmanship #AuthenticCorsetry
• •Facebook Ad (targeting new customers): More than just a garment, it's a feeling. Since 1979, Versatile Corsets has been dedicated to crafting authentic, steel-boned corsets that empower and inspire. New to corsetry? Our friendly experts are here to guide you to your perfect fit and style. Explore the art of corsetry with us. [Link to Website] #VersatileCorsets #CorsetBeginner #BodyConfidence #ExpertFit
• •Blog Post/Email Newsletter Snippet (Focus on empowerment): Unleash your inner icon. At Versatile Corsets, we believe fashion is a powerful tool for self-expression. Each corset we create is a testament to individuality, designed to make you feel as incredible as you look. Ready to embrace your unique style? [Link to Empowerment Story/Collection] #FashionEmpowerment #VersatileStyle #CelebrateYourBody #CorsetConfidence
• •TikTok Video Caption (showing a quick styling tip): From day to night, your Versatile Corset transforms with you! 🖤 Watch how we take our classic waspie from office chic to evening glam. What's your favorite way to style yours? 👇 #CorsetStyle #TikTokFashion #WaspieCorset #StyleHack #VersatileFashion #OutfitInspo