Brand Tone

Innovative and Visionary; Professional and Authoritative; Collaborative and Inspiring; Sleek and Modern

Brand Values

• •Innovation
• •Quality and Credibility
• •Versatility and Flexibility
• •Collaboration and Enablement
• •Aesthetic Beauty

Best Practices

• •Lead with Innovation: Always frame the narrative around the future of light and the new possibilities the technology unlocks. Use words like "redefine," "transform," "next-generation," and "unbound."
• •Emphasize Partnership: Consistently use collaborative language. Phrases like "Let's create together," "Partner with us," and "What will you illuminate?" reinforce the brand's value as an enabler, not just a supplier.
• •Leverage the Corning Credibility: Mention the core technology ("powered by Corning® Fibrance® Light-Diffusing Fiber") in technical and introductory materials to instantly establish quality, reliability, and authority.
• •Balance the Technical and the Aspirational: While the technology is complex, the copy should focus on the outcome and the aesthetic benefit. Speak to the engineer's desire for performance and the designer's desire for beauty in the same breath.
• •Maintain a Visually-Driven Narrative: The product is inherently visual. All copy should be written to complement strong, high-quality imagery and video. Use descriptive language that evokes the look and feel of the light—"vibrant," "uniform," "seamless," "glowing," and "flowing."

Social Perception

Credible, high-tech company at the forefront of a new lighting category, reinforced by its connection to Corning. Perceived as a collaborative partner and a source of innovative materials by industry professionals and designers. Consumers perceive it as a premium, innovative brand offering unique, high-tech products, with quality and exclusivity justifying price points.

Copy Examples

• •Headline: Redefine Automotive Interiors. Body: Traditional lighting is rigid. Versalume, powered by Corning® Fibrance®, is not. Weave, bend, and wrap our flexible light-diffusing fiber to create dynamic accent lighting in door panels, dashboards, and consoles that was never before possible. Engineer the future of in-car experiences. Let's collaborate.
• •(Image: A stunning architectural space with integrated, flowing lines of light) Caption: Light is no longer a fixture. It’s a material. Our flexible fiber optic lighting integrates seamlessly into walls, floors, and furniture, transforming any space with continuous, beautiful light. This is lighting unbound. This is Versalume. #ArchitecturalLighting #InteriorDesign #FiberOptic #InnovationInDesign
• •Headline: Make Your Tech Seen. Body: Integrate brilliant, flexible light directly into your smart garments and wearables. From safety applications to interactive fashion, Versalume’s fiber technology is durable, lightweight, and ready for your most ambitious designs. See and be seen.
• •Subject: Your Products, Illuminated. Body: Give your products a competitive edge with integrated laser light. Our solutions, built on Corning® Fibrance® technology, offer sleek, uniform illumination for everything from gaming peripherals to audio equipment. Enhance user experience and create an unforgettable aesthetic. Discover the possibilities with Versalume.
• •(Video: A montage of different applications - a car interior, a jacket, a piece of art, all lighting up). Text: From the car you drive to the clothes you wear, we're working with the world's top innovators to bring light to places you never imagined. Versalume is pioneering the next wave of lighting technology. See what's next. #Versalume #Innovation #LightingTechnology #FutureIsBright