Brand Tone

Sophisticated & Elegant, Respectful & Heritage-Focused, Design-Led & Innovative, Aspirational & Inspiring, Professional & Quality-Conscious, Playful & Bold

Brand Values

• •Preservation of Legacy
• •Design Excellence & Originality
• •Quality & Craftsmanship
• •Timelessness
• •Innovation & Experimentation
• •Creating Experiences
• •Sustainability & Responsibility

Best Practices

• •Embrace the Heritage: Always connect back to Verner Panton's vision, philosophy, and the specific history of the designs. Use storytelling to highlight the iconic status and innovative spirit.
• •Use Sophisticated and Evocative Language: Employ a vocabulary that reflects the elegance, quality, and artistic nature of the products. Words like "iconic," "sculptural," "timeless," "innovative," and "legacy" should be staples.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the high-quality, aspirational imagery used in marketing materials. The tone should feel as curated and design-led as the visuals.
• •Highlight Quality and Authenticity: Subtly weave in mentions of craftsmanship, original design specifications, and the use of premium materials to reinforce the value and trustworthiness of the brand.
• •Balance Timelessness with Modern Relevance: While rooted in mid-century design, emphasize how these pieces fit into contemporary lifestyles and spaces, showcasing their enduring appeal and versatility. If discussing color or playful forms, do so with an air of sophisticated confidence rather than fleeting trendiness.

Social Perception

Highly Regarded by Design Enthusiasts, Premium & High-Quality, Iconic & Collectible, Authentic, Associated with Boldness and Modernity

Copy Examples

• •Headline: Verner Panton's Vision. Reimagined for Today. Body: Discover the Pantop Portable. Iconic design, untethered. Experience the playful elegance of Panton, now with the freedom to illuminate any space. Heritage meets modern versatility. #Verpan #VernerPanton #TimelessDesign
• •Headline: More Than Furniture. A Legacy of Light and Form. Body: Each Verpan piece is a homage to Verner Panton's revolutionary spirit. Crafted with precision, designed to inspire. Elevate your environment with sculptural icons that transcend time. #DanishDesign #IconicLighting #VerpanLegacy
• •Headline: The Art of Atmosphere. Body: Verner Panton believed in design that provokes the senses. The VP Globe is not just a lamp; it's a captivating interplay of light, color, and space. Bring a masterpiece of Danish design into your world. #VPGlobe #DesignIcon #SensoryDesign
• •Headline: Sustainable by Design. Enduring by Nature. Body: We are committed to Verner Panton's forward-thinking ethos, not only in aesthetics but in responsibility. Our pieces are crafted for longevity, using quality materials that honor both the design and our planet. #VerpanSustainable #TimelessQuality #PantonFuture
• •Headline: Dare to be Different. Embrace the Extraordinary. Body: Step into Verner Panton's world of vibrant color and imaginative forms with the Cloverleaf Sofa. A bold statement of individuality and comfort, faithfully produced by Verpan. Redefine your living space. #CloverleafSofa #PantonPlayfulness #StatementFurniture