Brand Tone

Passionate, Artistic, and Confidently Feminine

Brand Values

• •Artisanal Heritage & "Made in Italy"
• •Creativity and Individuality
• •Passion and Storytelling
• •Quality and Attention to Detail
• •Joy and Vibrancy

Best Practices

• •Lead with the Story: Always connect the product back to its origin. Whether it's a short caption or a full product description, weaving in elements of the family heritage, the "Made in Italy" promise, or Veronica's personal inspiration reinforces brand authenticity.
• •Use Sensory and Emotive Language: Move beyond simple descriptions. Use words that evoke feeling, sight, and emotion. Terms like "illuminate," "sculpted," "vibrant," "passionate," "radiant," and "dreamt" align perfectly with the brand's artistic and feminine tone.
• •Emphasize the "Why," Not Just the "What": Instead of just stating a feature (e.g., "resin earrings"), explain the benefit and feeling it provides (e.g., "a lightweight statement of joy, sculpted from vibrant resin to brighten your every move").
• •Speak Directly to an Empowered Individual: Address the customer as a confident, stylish individual who appreciates art and quality. Use a tone that is inclusive and celebratory of her personal style and intelligence.
• •Maintain Consistency Across All Channels: While the format may change from a TikTok caption to an email newsletter, the core tone and values must remain the same. The passionate, artistic, and confidently feminine voice should be instantly recognizable as Veronica Tordi, regardless of the platform.

Social Perception

Perceived as an accessible luxury brand offering high-quality, artisanal jewelry. It is seen as authentic, trustworthy, and unique, successfully blending traditional Italian craftsmanship with a modern, digital-savvy approach. The founder is perceived as a passionate and talented artisan at the heart of the brand.

Copy Examples

• •Sculpted by hand, inspired by the light of the Italian Riviera. Our new Camelia earrings aren't just accessories; they are a piece of our story, crafted to tell yours. Wear the art, feel the passion. #VeronicaTordi #MadeInItaly #ArtisanalJewelry
• •More than an earring, this is a whisper of confidence. Handcrafted from vibrant resin and illuminated with crystals in our Rimini workshop, the 'Toro' hoop embodies the bold spirit of Italian femininity. Lightweight for all-day wear, yet unforgettable in its impact. Let it be the signature touch that makes your look, and your day, uniquely brilliant.
• •Tired of mass-produced accessories? Discover jewelry with a soul. At Veronica Tordi, every piece is born from a 40-year family tradition of Italian craftsmanship. Click to explore our world of color, passion, and handmade artistry. Your statement piece is waiting.
• •Subject: A little light from Italy, just for you. Ciao [Customer Name], From our family workshop to your collection, we pour our hearts into every piece we create. As a treasured member of the Veronica Tordi family, we wanted to share a first look at our upcoming 'Giardino' collection—a celebration of rebirth and vibrant color. Thank you for sharing in our dream.
• •On-screen text: "How our 'Toro' earrings get their glow ✨" Caption: "Each pair is a little piece of our heart ❤️ #HandmadeJewelry #MadeInItaly #Artisan #BehindTheScenes"