Brand Tone

The brand's tone is predominantly innovative, confident, and direct. It positions itself as a creator of unique solutions for common makeup challenges.

Brand Values

• •Innovation
• •Quality
• •Authenticity
• •Customer Empowerment

Best Practices

• •Lead with Innovation: Always frame the products as unique inventions. Use words like "creator," "original," "invented," and "first-ever" to reinforce this core value.
• •Be Direct and Confident: Use strong, action-oriented language. Address problems directly ("Tired of uneven wings?") and present your products as the clear solution. Avoid hesitant or passive phrasing.
• •Educate and Demonstrate: The copy should not just sell, but also teach. Use short, informative captions and video scripts that show the "hack" or "trick" behind the product, reinforcing its value as a tool for empowerment.
• •Acknowledge and Outsmart Counterfeits: Continue to integrate the "original vs. fake" narrative into the content strategy. This builds trust and positions the brand as a quality authority.
• •Maintain Visual and Verbal Consistency: Ensure the confident, innovative, and direct tone is reflected across all channels—from the fast-paced TikTok videos to the clean, benefit-focused copy on the website and in emails.

Social Perception

The public perception of Veronavanity is largely shaped by its viral presence on TikTok as the originator of clever makeup hacks. However, this popularity has led to a significant issue with counterfeit products, causing customer confusion. The brand actively combats this, reinforcing its image as the authentic creator, and positive feedback often highlights how the tools make difficult makeup techniques more accessible.

Copy Examples

• •Stop guessing. Start sculpting. Our original NOSETOUR stencil gives you a perfect contour in seconds. Don't fall for fakes. Get the real deal here. #nosetour #contourhack #veronavanity
• •We invented the EYETOUR™ so you could master the perfect wing. Crafted from our exclusive soft-touch foam for flawless blending every time. ✨ Tap to shop the original! #eyetour #makeuphack #beautyinvention
• •The Original. The Best. Why settle for a copy when you can have the tool that started it all? Shop the authentic EYETOUR™ and NOSETOUR™ now.
• •Tired of uneven wings and muddy contour? We were too. That's why we created the tools to fix it. Discover the Veronavanity difference and simplify your routine.
• •Designed for makeup lovers who demand precision. Unlike flimsy plastic stencils, EYETOUR is crafted from a unique, high-density foam that feels gentle on the skin and ensures a professional, blended finish. Reusable, eco-friendly, and designed for all eye shapes.