Brand Tone

Aspirational yet Accessible, Friendly and Inspiring, Informative and Helpful, Contemporary and Design-Focused

Brand Values

• •Design Excellence
• •Quality
• •Functionality and Practicality
• •Customer Inspiration
• •Accessibility/Fair Pricing
• •Transforming Spaces

Best Practices

• •Focus on Solutions and Inspiration: Frame product descriptions and social media posts around how the furniture helps customers solve a problem (e.g., lack of storage, need for versatile pieces) or achieve an aspiration (e.g., a more beautiful, organized, or welcoming home).
• •Use Clear, Positive, and Engaging Language: Avoid overly technical jargon. Opt for words that evoke positive emotions and a sense of style (e.g., "effortless," "smart," "chic," "innovative," "transform"). Use questions to engage the audience.
• •Highlight Design and Functionality Equally: While the aesthetic is crucial, consistently mention the practical benefits and smart features of the furniture, reinforcing the blend of style and utility.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the visual style of the imagery used. If the images are bright, modern, and inspiring, the copy should reflect that.
• •Be Authentic and Relatable: Share user-generated content (with permission) and tell stories about how the furniture fits into real lives. This makes the brand feel more approachable and trustworthy, reinforcing the "accessible" aspect of its aspirational nature.

Social Perception

Stylish and Modern, Good for Small/Urban Spaces, Online-Focused, Inspiration Source, Generally Positive

Copy Examples

• •Product Ad (Instagram/Facebook): Unlock your living room's potential. ✨ Our new modular sofa isn't just stunning, it's smartly designed to adapt to your life. Swipe to see how it transforms! #Veromobili #ModernLiving #FunctionalDesign #HomeInspo
• •Email Subject Line (Promotion): Dreaming of a Home Makeover? Your Perfect Piece Awaits (with a little treat inside!).
• •Website Banner (Homepage): Design That Lives With You. Explore furniture that blends style, quality, and everyday practicality. Create your inspiring space with Veromobili.
• •Blog Post Title: 5 Clever Ways to Maximize Small Spaces Without Sacrificing Style.
• •Pinterest Pin Description: Cozy corner vibes! 🌿 Get inspired to create your own reading nook with our minimalist bookshelf and comfy armchair. Perfect for unwinding. Shop the look! #VeromobiliHome #DecorIdeas #BookshelfStyling #ContemporaryFurniture