Brand Tone

Sophisticated yet Approachable, Vibrant and Fun, Health-Conscious and Trustworthy, Convenient and Effortless, Proudly Australian, Italian-Inspired

Brand Values

• •Quality
• •Authenticity
• •Convenience
• •Sharing and Joy
• •Craftsmanship
• •Australian Pride
• •Mindful Indulgence

Best Practices

• •Balance Sophistication with Vibrancy: Use refined language when describing craftsmanship and ingredients, but inject energy and fun when talking about the drinking experience and social occasions.
• •Always Emphasize Quality and Real Ingredients: This is a core differentiator. Ensure copy consistently reinforces the use of premium, natural components and the resulting authentic taste.
• •Highlight Convenience and Fuss-Free Enjoyment: The ease of use is a major selling point. Frame the product as a smart, simple solution for enjoying high-quality cocktails anytime, anywhere.
• •Incorporate Australian Made, Italian Inspired: Subtly weave in the brand's heritage – its local roots and global inspiration – to add depth and appeal. Saluti! can be a nice recurring touch.
• •Speak to Mindful Choices: When relevant (especially for the canned range), mention the low sugar, low calorie, vegan, and gluten-free aspects to appeal to health-aware consumers without making it the sole focus.

Social Perception

Positive Product Experience, Award-Winning Recognition, Premium Offering, Trustworthy and Modern

Copy Examples

• •Sunshine, good company, and perfectly mixed cocktails without the fuss. ✨ Our [Cocktail Name] cans are your go-to for instant joy. Real ingredients, real flavour, real good times. #VersaCocktails #CannedCocktails #AustralianMade #PicnicPerfect #LowSugarDrinks
• •The Art of the Negroni, Mastered for You. Experience the timeless Italian classic, crafted in Australia with the finest Campari, Vermouth, and Premium London Dry Gin. Simply pour, garnish, and savour. Saluti! [Link to Shop Negroni] #VersaCocktails #Negroni #ItalianInspired #AustralianCrafted #ReadyToPour
• •Finally, a cocktail that loves you back! ❤️ Our [Cocktail Name] is bursting with real fruit flavour, not sugar. Low calorie, gluten-free, and vegan-friendly – because enjoying life should feel good. Discover your new favourite guilt-free indulgence. #VersaCocktails #LowCalorieCocktail #VeganFriendly #GlutenFreeDrinks #RealIngredients
• •Email Newsletter Subject: Don't Just Host, Impress. Body Snippet: Elevate your next gathering effortlessly with Versa Cocktails. From our award-winning bottled Negroni to our vibrant range of canned classics, we've done the mixing so you can do the mingling. Crafted with premium ingredients for an authentic taste, every time. Shop the collection and be the host with the most. [Link to Shop All]
• •Introducing the Versa [New Spritz Name] Spritz! ☀️ Inspired by sun-drenched Italian afternoons, this bubbly delight blends [Key Ingredient 1] with [Key Ingredient 2] and a splash of premium Italian prosecco. Zesty, refreshing, and ready to transport you. Just chill, pour, and let the good times flow. #VersaSpritz #ItalianSummer #AustralianMade #ReadyToDrink #NewFlavour