Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Community-Oriented and Local, Quality-Focused, Authentic and Genuine

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Honesty and Integrity
• •Community Support
• •Comfort and Well-being
• •Local Economic Support

Best Practices

• •Emphasize "Local" and "Community": Consistently weave in references to Vermont, local craftsmanship, and community support. Use phrases like "your Vermont neighbors," "locally owned," or "supporting our community."
• •Maintain a Friendly, Conversational Voice: Write as if you're speaking directly to a neighbor or friend. Avoid overly formal or technical jargon unless explaining specific product benefits clearly. Use contractions and welcoming language.
• •Highlight Quality and Expertise (Without Being Pushy): Focus on the benefits of the products (e.g., "lasting comfort," "better sleep," "durable construction") and the team's knowledge. Offer advice and guidance rather than aggressive sales tactics.
• •Show, Don't Just Tell (Use Testimonials and Stories): Incorporate genuine customer testimonials and stories where possible. Sharing positive experiences from real people reinforces trust and authenticity.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and in-store signage is harmonious. This builds a strong, recognizable brand identity. Review content regularly to ensure it aligns with the established voice and values.

Social Perception

A reliable local business, A provider of high-quality mattresses and furniture, Customer-centric, A company that values its community, A fair and honest retailer

Copy Examples

• •Headline: Vermont Made, Vermont Comfort. Sleep Soundly Tonight. Body: Discover the difference a locally crafted mattress makes. At Vermont Mattress and Bedroom Company, we bring you quality you can feel, from materials sourced with care to designs built for your best rest. Visit our showroom and find your perfect sleep. #VermontMade #SleepLocal #QualityComfort
• •Headline: More Than Just a Mattress, It's a Commitment to Your Well-being. Body: We believe a great day starts with a great night's sleep. That's why our family is dedicated to helping yours find the perfect mattress and bedroom furniture. Expert advice, no pressure, just honest-to-goodness comfort. Stop by – let's talk sleep! #FamilyOwned #VermontSleep #CustomerFirst
• •Headline: Dream Soft? Sleep Firm? We Speak Your Sleep Language. Body: No two sleepers are alike, and neither are our mattresses! From plush pillow tops to supportive memory foam, our knowledgeable team will guide you to the perfect match for your unique needs and budget. Experience the Vermont Mattress difference today. #PersonalizedComfort #SleepExperts #Vermont
• •Headline: Supporting Our Community, One Good Night's Sleep at a Time. Body: As your neighbors, we're proud to offer quality American-made mattresses and bedroom furniture right here in Vermont. When you shop with us, you're not just investing in better sleep, you're supporting local craftsmanship. Thank you for keeping it local! #SupportLocalVT #CommunityStrong #MadeInUSA
• •Headline: Tired of Counting Sheep? Upgrade to Unforgettable Sleep. Body: Your bedroom should be your sanctuary. Let us help you create it with our curated selection of high-quality mattresses, bed frames, and bedroom sets. Experience the lasting comfort and style that Vermont Mattress and Bedroom Company is known for. Sweet dreams are made here. #BedroomGoals #SanctuarySleep #VermontFurniture