Brand Tone

Authentic & Traditional, Quality-Focused & Premium, Warm & Trustworthy, Passionate & Proud

Brand Values

• •Family & Tradition
• •Quality & Purity
• •Sustainability & Stewardship
• •Customer Satisfaction & Service
• •Authenticity & Vermont Origin

Best Practices

• •Emphasize Heritage and Family: Consistently weave in the story of the Marvin family, their generations of experience, and the farm’s history. Use phrases like "family-crafted," "since the 1800s," "our Vermont farm."
• •Highlight Purity and Quality: Always use terms like "100% Pure," "Certified Organic," "premium quality," "award-winning," and "authentic Vermont" to reinforce the product's superior nature.
• •Use Warm, Evocative Language: Employ descriptive words that evoke the Vermont landscape, the natural process, and the rich taste experience (e.g., "golden hues," "robust flavor," "simmering syrup," "snow-covered sugarbush").
• •Maintain a Tone of Passionate Craftsmanship: Convey the dedication and care that goes into producing the syrup. Talk about it as a craft honed over time, not just a product manufactured. "We slog through the snow, tap the trees... and love every second of it."
• •Connect to Place (Vermont): Continuously tie the product to Vermont, its clean environment, and its reputation as the heartland of quality maple syrup. This builds on established positive associations.

Social Perception

Highly Regarded for Quality and Taste, Authentic Vermont Product, Trustworthy & Reliable, Premium & Worth the Price, Family-Oriented & Traditional

Copy Examples

• •Taste the Tradition: Pure Vermont Maple Syrup, From Our Family Farm to Your Table. For generations, the Marvin family has crafted exquisite maple syrup amidst the Green Mountains. Experience the pure, rich flavor of Vermont with Mansfield Maple. It’s more than syrup, it’s a taste of heritage. Shop Our Family’s Best.
• •The Sweetest Secret of Vermont’s Forests? It’s in This Bottle. Our certified organic maple trees have a story to tell, and it tastes incredible. Mansfield Maple brings you 100% pure, sustainably harvested syrup, brimming with nature’s finest flavor. Discover Pure Goodness.
• •From Our Sugarhouse, With Love (and a Whole Lot of Maple). We pour our hearts into every batch. Experience the award-winning taste of Mansfield Maple – smooth, rich, and authentically Vermont. Perfect for pancakes, brilliant for baking. Get Your Jug of Joy!
• •Why Settle for Sweet When You Can Have *Mansfield Maple* Sweet? Not all maple syrup is created equal. Taste the difference family tradition and a commitment to pure, organic quality make. The rich amber hues and complex notes speak for themselves. Elevate Your Breakfast.
• •Generations of Flavor, Bottled Just for You. From the crisp Vermont air and our lovingly tended maple groves, we bring you Mansfield Maple syrup. It’s the taste of dedication, the warmth of family, and the pure essence of Vermont. Experience True Maple.