Brand Tone

approachable, caring, authentic, and focused on practical quality

Brand Values

• •Craftsmanship & Quality
• •Practicality & Utility
• •Customer Focus & Inclusivity
• •Authenticity & Honesty
• •Joy in Making & Enabling Creativity
• •Adaptability

Best Practices

• •Lead with "Handmade in Vermont": This immediately establishes authenticity, craftsmanship, and a sense of place, which are core to the brand's identity.
• •Speak the Language of Practicality and Comfort: Clearly articulate how the aprons solve everyday problems – easy-care materials, secure pockets, comfortable all-day wear, inclusive sizing.
• •Maintain a Warm, Empathetic, and Inclusive Voice: Write as if speaking to a friend. Acknowledge and address the specific needs of different customers, particularly the plus-size community, with respect and understanding.
• •Showcase Quality through Details, Not Just Claims: Instead of just saying "high quality," describe the "premium quilting cotton," the "durable denim that washes up great," or the "thoughtful construction of our plus-size patterns."
• •Infuse the "Why" Behind the "What": Share the passion for making, the connection to traditional skills, and the joy of creating something both beautiful and highly functional for customers. Let the "...where dirt meets fashion" spirit subtly inform the copy.

Social Perception

A provider of high-quality, well-made aprons. Stylish and attractive. Functional and practical for various tasks. Inclusive and considerate, especially for plus-sizes. Reliable with good customer service. A source of thoughtful, gift-worthy items.

Copy Examples

• •Headline: Handcrafted in Vermont. Designed for Your Life. Body: From bustling kitchens to flourishing gardens, our aprons are stitched with passion and Vermont-made quality. We believe in practical designs, durable fabrics that love a good wash, and pockets deep enough for all your essentials (yes, even your phone!). Embrace your everyday tasks in comfort and style.
• •Headline: Finally, An Apron That Truly Fits. And Feels Amazing. Body: At Vermont Apron Company, we celebrate every body. That’s why our aprons, from XS to 5X, are thoughtfully designed for a perfect, comfortable fit – not just sized up. Experience the difference of handcrafted quality that lets you move, create, and conquer your day with confidence.
• •Headline: Vermont Apron: Where Dirt Meets Fashion. Body: Don’t let a little mess stop your creativity! Our aprons are your trusty companion for every project, blending rugged durability with charming style. Handmade with care in the Green Mountains, they’re ready for your workshop, studio, or kitchen adventures.
• •Headline: Modern Needs, Traditional Comfort. That’s a Vermont Apron. Body: We honor the timeless utility of a good apron, reimagined for today. Think easy-care fabrics you can toss in the dryer, clever ruffled pockets that keep your tools secure, and designs so comfy, you’ll forget you have it on. Handmade to make your life a little easier, and a lot more enjoyable.
• •Headline: The Perfect Partner for Every Passion. Body: Whether you’re a master chef, a dedicated gardener, a creative artist, or a weekend woodworker, our Vermont-made aprons are designed to keep up with you. Durable, practical, and always comfortable – because your best work happens when you feel great.