Brand Tone

passionate, eco-conscious, personal, warm, inviting, authentic, storytelling, creative

Brand Values

• •Sustainability
• •Handcraftsmanship & Uniqueness
• •Nature & Natural Beauty
• •Quality
• •Passion & Creativity

Best Practices

• •Always connect the product back to its sustainable origins. Use phrases like "the tree lives on," "sustainably harvested," and "renewable resource" to reinforce this core value.
• •Consistently use words like "handcrafted," "unique," "one-of-a-kind," and "made with love" to highlight the artisanal quality and differentiate from mass-produced goods.
• •Frame the brand and products within the personal story of the founders and the journey of the cork material. This builds an emotional connection with the audience.
• •Write with genuine enthusiasm. The voice should be personal and approachable, like sharing a passion with a friend, rather than formal or corporate.
• •Regularly educate the audience about the amazing properties of cork (e.g., water-repellent, fire-resistant, lightweight, vegan) to build appreciation for the material and justify the product's value.

Social Perception

overwhelmingly positive, perceived as unique, beautiful, high-quality craftsmanship, authentic, trustworthy, committed to sustainability, resonant with eco-friendly and artisanal consumers

Copy Examples

• •Let nature light up your home. Each of our new handcrafted cork lamps is a one-of-a-kind piece, shaped from sustainably harvested bark. It's more than a lamp; it's a piece of the forest, lovingly crafted to bring a warm, natural glow to your space. And the tree lives on.
• •Style that feels good and does good. Our vegan cork handbags are not just beautiful, they're a statement. A statement for sustainable fashion, for unique design, and for the love of nature. Carry a piece of art.
• •verKORKst is our passion project, born from a deep respect for nature and a love for creative work. We are Maria and Andreas, and in our small workshop in Bad Tölz, we transform raw cork bark into unique pieces by hand. For us, it’s a way of life: a respectful dialogue between human and nature.
• •From the bark of the Spanish cork oak to your table. This unique bowl is perfect for fruits or bread, bringing an element of raw nature to your daily life. Waterproof, fire-resistant, and entirely natural—each piece tells its own story.
• •Looking for a gift that’s truly special and sustainable? Discover verKORKst. We create unique, handcrafted art and decor from natural cork bark. Give a gift that’s beautiful, eco-friendly, and made with love. The perfect statement of individuality and respect for our planet.